Theory of

CONCERTIVE CONTROL

Chapter 6
Anya Nazaroff
Before Concertive Control Theory…
 Examples:
Bureaucratic Control: Entourage: Ari Gold

Simple Control: Family Guy Clip

3 Elements of Concertive Control

Control

Identification

Discipline
 Concertive Control
CONTROL
Control shifts from management to workers
Workers create rules and norms
Management provides value-based corporate vision that
team members use that guide their day-to-day action

Definition on page 111

 Concertive Control
INDENTIFICATION
Perception of oneness
Person defines him/her self in which he/she is a
member

Definition on page 111

 Concertive Control
DISCIPLINE

Work groups develop techniques to reward or punish

behavior that deviates from the values identified by
the work group.

Definition on page 111

Miller, Katherine. Critical Approaches. Organizational
Communication Approaches and Processes. Fifth Edition.
Uhl, Lyn 2006. Pp. 110-112