THE BUSINESS OF BEAUTY

Rs. 41,224 Crore Rs. 80,370 Crore 20-23%

Estimated size of the Projected size in India in Projected compounded annual
Beauty & Wellness market 2017/18 growth rate in the organised Beauty
in India in 2012/13 and Wellness Sector

4% Rejuvenation
3.4 Million
Estimated workforce in
SEGMENTS
OF THE
48% 48%
Beauty & Wellness SECTOR Beauty and Slimming
Services Wellness and Fitness

Source: KPMG
 7 1

6 2
Major
Sub-
Segments

5 3

4
 Have the required
space for placing
products and towels
Be spacious enough
Have place to keep
to allow movement
the Client’s clothes
for the Therapy

Should be equipped
Well ventilated and
with needed
clean
treatment material

The Should be quiet and

away from noise.
Well Lit Treatment Music can be used
to create
Room atmosphere
 Indoor
Temperatures

Maintenance of
Ventilation
Equipment

Cleanliness &
Maintenance of
Handling of
Workplace
Waste Material

Safe and
Healthy
Environment in
a Salon includes
Moving
Room
Walkways &
Dimensions
Escalators

Windows, Condition of
Doors, Gates & Floor & Traffic
Walls Routes
Anatomy &
Physiology
 Reduce the Oil on To help clear spots
Oily Skin and blemishes

For relaxation and

Hydrate Skin a feeling of well-
Reasons why being
a Client
might want a
Facial
 Your Name Any comments
Home Care you have based
Advice on the
Treatment

Products, Tools
Telephone & Techniques
Numbers used during the
service

Her skin type

Address and problem, if
any

You The Client’s

The Date need to Name & Date
of Birth
Record
 Helps Relax
the Tissues

Helps
Improves
Improve Poor
Fine Lines
Circulation Reasons for
using Indirect
High
Frequency

Improves Dry
Improves or
Tired Skin Dehydrated
 Warms and
Relaxes
Tissues

Calms the
Sensory Increases
Nerve Circulation
Endings Effects of
Indirect
High
Frequency

Improves the
Moisture Increases
Balances of Metabolism
 Best method as
compared to
using the razor
or creams for
hair removal

Reduced Benefits of Soft

Body an Intimate Smooth
Odour Skin
Body Wax

Attractive
to the
Apply Foundation

Apply Concealer

Apply Loose Powder

Apply Blusher

Apply Eye Shadow then Eyeliner

Apply Mascara and Eyebrow Pencil

Apply Concealer

Apply Loose Powder

Apply Blusher

Apply Eye Shadow then Eyeliner

Apply Mascara and Eyebrow Pencil

 Ways of
Communicating

Verbal Non-Verbal
(Speaking) (Body Language) Written
 Using Project Your Slowly,
With
Appropriate Voice but Clearly and
Knowledge
Language Don’t Shout Politely