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    Sakshi Puranik
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    Difference between taget audience of celebrities: SRK V/S Irffan Khan and Sridevi V/S Alia Bhatt

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    Difference between taget audience of celebrities: SRK V/S Irffan Khan and Sridevi V/S Alia Bhatt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views3 pages

    Product and Brand Management

    Uploaded by

    Sakshi Puranik
    Difference between taget audience of celebrities: SRK V/S Irffan Khan and Sridevi V/S Alia Bhatt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    ANALYSIS OF TARGET

    AUDIENCE
    Smart

    Tech Savvy Middle- and Lower-


    Rich and Upper Income group
    Middle-Income Target Age:
    group 25-60 Tier 3 and Tier 4 cities
    Tier 1 and Tier 2 Cities
    New Moms and Demands Trust
    Dads Caring
    National as well as
    Rational
    International Audience
    in nature Small and medium
    businesses
    Romantic
    Wants to look great

    Target: Mass Audience Target: Niche Audience


    Middle- and
    Friendly Person
    Lower-Income
    Rich and Upper group
    Middle-Income Wants to look great
    Rational in nature
    group

    Tier 1, 2 and 3 cities


    Target Age:
    Women who needs Family Person
    15-25
    inspiration Caring
    Self Confident Women Moms
    Centered
    Target Age:
    Modern 30-60
    Dignified

    Target: Niche Audience Target: Niche Audience

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