Handset Leasing

 Company X’s profitability has been decreasing as its and market

share has been declining as customers do not find its offering
attractive.
 Handset leasing is an attractive opportunity for CompanyX as it
will drive profitability by attracting more customers from a
younger demographic of users aged 30 years and below.
 The handset leasing plan has been adopted by companies like
Singtel and has shown to drive profitability and steer above
industry average growth rate of 2.3% to 2.5%
 The target customer for this plan is ‘Young enthusiasts’ looking
for ‘low cost-frequent upgrades’.