This document outlines the chapters of a study on Samsung's mobile phone sales promotion and marketing strategies among wholesalers and dealers in India. The study introduces the topic, outlines its objectives and scope, and describes the methodology. It provides an overview of Samsung as a company, their operations and clients. The following chapters will analyze Samsung's theoretical marketing framework, strategies around EMI schemes, and interpret data on execution. The document concludes with a summary, suggestions, bibliography and conclusion.
This document outlines the chapters of a study on Samsung's mobile phone sales promotion and marketing strategies among wholesalers and dealers in India. The study introduces the topic, outlines its objectives and scope, and describes the methodology. It provides an overview of Samsung as a company, their operations and clients. The following chapters will analyze Samsung's theoretical marketing framework, strategies around EMI schemes, and interpret data on execution. The document concludes with a summary, suggestions, bibliography and conclusion.
This document outlines the chapters of a study on Samsung's mobile phone sales promotion and marketing strategies among wholesalers and dealers in India. The study introduces the topic, outlines its objectives and scope, and describes the methodology. It provides an overview of Samsung as a company, their operations and clients. The following chapters will analyze Samsung's theoretical marketing framework, strategies around EMI schemes, and interpret data on execution. The document concludes with a summary, suggestions, bibliography and conclusion.
Chapter-1 Introduction : a brief study on advantages and sales promotion marketing of Samsung mobiles among wholesalers and dealers. Need for the study : It is expected the study of this topic would contribute in clarifying the all concepts relating of the companies. Objectives of study Scope of study Methodology of study Limitation of stud Chapter-2 Company profile:Samsung, South Korean company that is one of the world’s largest producers of electronic devices. Company history Company oprations Company major clients Company controversies Compant R&D Chapter-3 Theoretical framework Marketing strategies EMI scheme Execution Chapter-4 Data analysis and interpretation Chapter-5 Summary Suggestions bibliography Conclusion THE END