Done by :

TEAM-11
Loshini keerthi.S
Vikashini.M
Kaviya.G
Prashant
Nandhakumar
 TEAM-11 10/09/20

 ARENAS
Product categories - 24 Streams, Market segment-
B2B,B2C,Geogrphic areas- 130 countries, Core technologies-IOT
 VEHICLES
E-Commerce, parts store, online websites, franchising,
acquisitions
 DIFFERENTIATORS
Co-operative robots, smart home, home entertainment and
mobility.

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TEAM-11 10/09/20

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 TEAM-11 10/09/20

 ECONOMIC LOGIC
 Cobranding

 Rely on Mckinsey and BCG reports

 Lateral diversification strategy

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 TEAM-11 10/09/20

HAVELLS
ARENAS
 PRODUCT CATEGORIES -Circuit protection ,circuit breakers, motors,
consumer lighting, led lights and bulbs, water heaters, fans - celling,
pedestrial, wall & exhaust fans and other consumer appliances.
GEOGRAPHICAL SEGMENTS-Present over 60 countries across the
globe .
(40 % -Europe & asia,25% - Middle East, 25% - Africa,10% - others)
MARKET SEGMENT – (42% cables ,14% lightings,20% consumer
durables,24%switch gears)
CHANNELS – branch offices distributors retailers customers.

VECHILES
Initially there was a 50:50 joint venture between Havells and Crabtree, later
havells acquired crabtree.
acqusition of loyd electricals.
Franchised on the name of havells galaxy across 210 outlets around the
world.
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DIFFERENTIATORS
SAFETY - Multi core round flexibility cables which is fire and heat resistant.
Human safety switch gears are used so that there no short circuit and shock.
STYLE - Designer fans where there are upto 8 number of blades , water
heaters sizes are reduced to look attractive and fancy
PRICE – pricing of products are targeted to attract middle and higher
income groups

STAGING

2006 – FIRST company to get ISI certification for complete range of CFL .
2010 – Launched havells brand in US & Mexico & Acquired 100 % stake in
standard Electricals.
2016- Entered the solar business with streetlight,consumer product and
rooftop generating solutions.
2017 – acquired the consumer durable business of Lloyd electric and
engineering.

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ECONOMIC LOGIC
company has launched several informative campaigns that have
been aired on radio and several channels of television. Ads are
also displayed in newspapers, magazines and hoardings. The
brand has been involved in sponsorship deals of cricketing events
like T20 World Cup, IPL Season 1&2, Champions League and
Champions Trophy.

 Havells is known for its ad tagline ‘shock laga kya’ for

promoting their MCBs. Other prominent ads like ‘Wires that
don’t catch fire’ for cables promotion as also a big hit which
showed mother son relation beautifully.

They run a mobile medical van with trained docter and

necessary medicine in rural areas of delhi with free checkup ,
which also used as promotion strategy in rural areas.
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