DAFFODIL

INTERNATIONALUNIVERSITY

WELCOME TO PRESENTATION
Principles of fiancé
 ‘’A topic related Business World ‘’
course title: principles of Fiancé
Course code: FIN-101
Submitted To:
SHAKIL AHMAD
(Lecturer)
Dept. Of  

Submitted By:

sinthia 171-11-1094
shariful islam sourav 163-11-1067
Ashiq Rahman chowdhury 171-11-1090
Hura Jannat 171-11-1091
usshas barua 171-11-1082

 
Date of submission: 25-10-2017 2
 Environment of KFC

Internal environment
Internal environment is the part of the
business environment which refers to
the company’s internal components
lie owner employee etc
 External environment

External environment refers to those

business environment which refers to the
Company’s external components lie
customer
, supplier,
competitor
etc.
 Competitors of KFC
Burger king
Red chicken
CP
BFC
Mc Donald's
Greenpeace
 Strength
Second best global brand in fast food industry
in terms of value ($ 6 billion)
Original 11 herbs and spices recipe
Strong position in market
Combination of KFC – Pizza Hut
KFC always bring new food items in the
market.
Strong global presence with more then 15000
restaurants.
KFC have almost 24000 of employee.
 On Line Business of kFC

KFC offers food sell in ON-Line by using

internet and cell phone . They use many
different app or advisement to sell food in on-
line and by this they create many job offers for
others, and this they increase their selling
also.
Segmentation, targeting, positioning in the Marketing strategy
of KFC

KFC uses demographic segmentation to serve the

market as per the customer needs & wants. The
consumers of KFC are the young as well as young
adults.

It used to serve the same menu all around the world

which means that it was using
undifferentiated targeting strategy. However, in recent
times, following McDonalds example, KFC has started
localizing its menu, giving it better acceptability in the
market. Moreover it has transformed
its positioning strategy from product based to value
based in recent times.
.
KFC is strongly positioned in the minds of
consumers for its Chicken menu. There
are very few outlets which serve anything
in vegetarian. But when it comes to non
vegetarian, KFC is just superb. Its
chicken wings, and chicken bucket is a
favorite with everyone. This excellent
targeting technique is the reason that
most non vegetarian lovers flock at KFC