AGENDA

1 Introduction 4 Future Ideas

2 Social Media and 5 Advantages

E-Commerce

3 Current Implementations 6 Disadvantages

 SOCIAL COMMERCE

Social commerce is the use of social network(s) Important Social Media Websites/Platforms

in the context of e-commerce transactions.
It’s not the social media company selling the
product but the online retailers

49%
28% 63%
3.8 bn
Millenniums Millenniums
people

Social Media
Stay updated on brands Social Media: 9% percent
Recommendations
increase (2019-2020)

WHY?
 ZERO MOMENT OF TRUTH

In the internet era, the customer experience is usually a shared one

Shoppers do research before they buy
53% (Google Study)
because consumers trust each other more than businesses and can
easily share their experiences online 

Buyer’s Decision

Stimulus ZMOT FMOT SMOT

(Shelf) Experience
Next person’s ZMOT

Different ways to leverage Social Media for

ZMOT
• Incorporate customer ratings and reviews
• Add social sharing icons
• Set-Up a YouTube channel
SOCIAL PSYCHOLOGY OF SOCIAL SHOPPING
Social shopping harnesses the human capacity for social learning, learning
from the knowledge and experience of others we know and/or trust.

Heuristic Thinking

Heuristic #1: Social Proof (Follow the crowd)

Heuristic #2: Authority (Follow the authority)

Heuristic #3: Scarcity (Scarce stuff is good stuff)

Heuristic #4: Liking (Follow those you liking)

Heuristic #5: Consistency (Be Consistent)

Heuristic #6: Reciprocity (Repay favours)