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Macro Environment Analysis

The document analyzes the macro environment for e-commerce by examining political, economic, social, technological, environmental, and legal factors. It notes opportunities from political stability in developed nations and governmental e-commerce support. Economic opportunities include stability and incomes growth in developed and developing markets. Socially, it sees opportunities from rising consumerism and online habits. Technological changes like rapid obsolescence and efficiencies also impact the environment. Rising regulations and emphasis on sustainability shape the legal and environmental landscape.

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Srijan Saxena
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248 views3 pages

Macro Environment Analysis

The document analyzes the macro environment for e-commerce by examining political, economic, social, technological, environmental, and legal factors. It notes opportunities from political stability in developed nations and governmental e-commerce support. Economic opportunities include stability and incomes growth in developed and developing markets. Socially, it sees opportunities from rising consumerism and online habits. Technological changes like rapid obsolescence and efficiencies also impact the environment. Rising regulations and emphasis on sustainability shape the legal and environmental landscape.

Uploaded by

Srijan Saxena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MACRO ENVIRONMENT

ANALYSIS
POLITICA ●
Political stability of developed countries,
especially the U.S.A. and European countries
(opportunity)
L ●
Governmental support for e-commerce 

ECONOM ●

●
Economic stability of developed markets
Increasing disposable incomes in developing
IC countries

●
Increasing wealth disparity

SOCIAL Increasing consumerism in developing


●

countries
●
Increasing online buying habits
TECHNOL ●

●
Rapid technological obsolescence
Increasing efficiencies of IT resources
OGICAL ●
Increasing rates of cybercrime 

ENVIRON ●

●
Rising interest in environmental programs
Rising emphasis on business sustainability

MENTAL ●
Increasing popularity of low-carbon lifestyles

●
Rising product regulation

LEGAL Changing import and export regulations


●

●
Rising environmental protection regulations on
businesses

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