Today all the retail products are available on Amazon, whether its an Electronic or

durable product

Problem Recognition Today, Almost everywhere, Amazon is accessible to purchase the products.

Taking an example , A customer needs a Smartphone

Information Search Several types of smartphones from several Brands are available on Amazon

Several Alternatives of Amazon are available like – Flipkart, Snapdeal

Evaluation of
Alternatives Comparing smartphones on the basis of price, features, brand etc.
 Customer makes his choice of buying from Amazon
Purchase Decision Customer has selected which Brand and Model he wants to buy

After purchasing, Consumer could be satisfied/dissatisfied from Amazon

Services and may act accordingly.
Post Purchase Behavior Consumer may take certain action and also can review the smartphone he
bought
 Factors impacting the buying process from Amazon

1) Cultural Factors: In case of whether to buy from Amazon or not , factors that could play crucial roles are :
Social beliefs, nationalities, common interests etc.

2) Social Factors: Our family, peer group, our status could play an important role in deciding whether to
use offline mode or online mode to buy something.

3) Personal Factors: Factors such as Age, personality, lifestyle would be vital in selecting the purchase mode

and the product as well.

4) Psychological Factors: Motive , perceptions, attitudes, learning etc, are the crucial factors, for motives
Maslow’s hierarchy of needs model could be used