RAMON MAGSAYSAY (CUBAO) HIGH SCHOOL

SENIOR HIGH SCHOOL

ACCOUNTANCY, BUSINESS AND MANAGEMENT (ABM STRAND)

Subject: Principles of Marketing

Teacher: Mr. Jeymar P. Bacaron

Last Name: Onia First Name: Danielle Loise M.I: G. Section: 12 (ABM) Fabella

WRITTEN OUTPUT NO: 2

1. Consider your own decision making as a consumer. Do you tend to

evaluate products based on functional features, the emotional satisfaction a
product may provide, or benefits of use in owning a particular product?

I’ll evaluate the products that I buy based on their functional features. My mother taught
us to buy products that we can use in a longer time, the reasons why we need to buy
this particular product and to carefully analyze their functional features to use in different
uses. I’ll always evaluate the product when I need to buy its functional features because
I’m a practical person so I don't just buy a product carelessly and if I need to buy
something, I look at its functions to see if I can be satisfied with that product based on
the reason why I bought it. Functional features are important to the product because it
aims to meet customer needs and enhance end users' experience. Features of a
product include design, quality, functionality, and experience.

Also, sometimes I tend to evaluate and buy products for my emotional satisfaction. I
recently bought the ‘maong pants’ that caught my attention in an online shop.The
reason that I’ve bought the maong pants is because it’s in the trend in fashion now and
luckily I was not disappointed in the purchase that I’ve made because I'm satisfied with
the pants. The maong is not only for my emotional satisfaction but also because I
needed it to wear in school.
 2. Why is household consumer behavior considered basic human behavior in
the context of consumption?

Consumer behavior addresses the family as a consumption unit, because families make
group purchasing decisions and shape the consuming behavior of their members.
Families are involved in consumer decisions which involve more than one person.
Household consumer behavior is considered basic human behavior in the context of
consumption because in the family we tend to observe, notice and see the products that
our family members buy so they have influence on other family members on buying
behavior. All members of the family influenced and got influenced by each other. In
cases where the family is buying goods and services for shared consumption, everyone
makes decisions as a single group. Depending on his or her role, stage in the life cycle,
and relational dynamics within the family, each member influences and is influenced by
other family members.

3. What role do information search and involvement play in the consumer

decision-making process?

Information search is where the consumer seeks more information. This is a stage
where consumers collect and utilize information to make better purchase decisions.
They may explore possibilities in person or check online sources like customer reviews
during the information stage. Meanwhile, involvement plays is the state of mind that
motivates a consumer to make a purchase. This is where we see how important the
product or services that they need to purchase or buy, how consumers get interested
and have a curiosity to purchase the product and how much information they want
before making a purchase decision. In that, consumers display a high or maybe low
involvement in the product.

4. Described a situation where one consumer buys toothpaste based on an out

of stock need recognition and another consumer buys the same toothpaste
with emotional needs recognition as a driving force.
 5. How does the culture manifest itself in the way we evaluate products for
purchase?

There is a big factor in consumers' culture in evaluating the product because there are
cultural prohibitions against consuming the product. So when evaluating the product,
they must be observant and wise in choosing a product that will not affect or disobey
their culture. There are products that cannot be bought due to culture, just like meats,
wines, eggs, etc. In terms of clothing, there are many prohibited items that should not
be purchased due to culture, such as shorts, sleeveless tops, heels, and many others.
Here, we see that culture has a big impact on the purchase of a product, so a strong
evaluation of the product is needed so as not to buy prohibited products that disobey
the culture of a town or country.

6. How are business buyers different from household consumers in terms of

the decision making process they use?

Household customers acquire a variety of things to meet their own and their families'
requirements, whereas business buyers primarily buy what is necessary while also
focusing on the advantages and values of the products they purchase.

7. Cultural settings affect marketing decision making. How do marketers act as

agents of change with global marketing practices?

All marketers are making or providing products that fit into the culture of a person or
place. Marketers consider the products or services they provide to potential customers
because if your shop is not in accordance with the culture of a place or people, where in
this place there are many people who stick to their culture and then the product or
services you market will not lose money.

These strategies must be factored by a marketing strategy when selecting which

products to introduce, how to present them, and how to promote them. Because these
individuals have a shared culture, marketers target these groups when promoting their
goods and services. People that share similar beliefs and interests create groups,
making it simple to identify the products that might appeal to them.
8. Your friend Marcuz has just purchased a new car. He arrives at your apartment
and begins showing you the features of the new auto. He ops the hood to display
the fuel injected v-6 engine; tells you to climb in and cranks up to stereo;
demonstrates the adjustable seats and power sunroof. Marcuz asks, “Guess how
much I paid?” “What do you think of the color?” “Didn’t I get a great deal?” What
sort of behavior is Marcus exhibiting? Why did he come over to show you his
car?

Consumers who show a high level of engagement in their purchase decisions are said
to have complex buying behavior. Customers must display extensive purchasing
behavior while making a highly involved purchase of a good for which there are
numerous alternatives, alternatives with different features, and high differences in the
market. It is difficult since there is a great deal of risk. Additionally, the significant
differences between brands require a high level of client interaction. Providing
information is essential to help the clients in this kind of buying. Before deciding, the
customer must be aware of all the available possibilities.

The fact that Marcuz is aware of the characteristics and functionalities of his car,
indicating that he either learnt about them from the seller or conducted his own research
on the subject, is an example of what we refer to as complex buying behavior.