1

10/25/2020
MONY
MUTUAL LIFE INSURANCE COMPANY OF NEW YORK
 2
ABOUT MONY

 played a key role in the development of the U.S. life insurance industry
 MONY is the oldest continuous writer of insurance policies in the United States
 MONY’s founders—Alfred Pell, who had worked for the Mutual Safety Insurance
Company, and Morris Robinson, a businessman—decided in 1841 to form a life insurance
company
 Now the 3rd-largest insurance firm in the United States

10/25/2020
 3
MONY (SWOT)

STRENGHT WEAKNESS
 pioneer in mutual life  limited geographical presence and scope of
expansion
 leading position in markets
 strong financials and consistent dividend pay-
outs
 workforce diversity and philanthropy
 wide distribution channel

10/25/2020

MONY (SWOT)
OPPORTUNITY
 digitalization and disruptive technology
 big data and predictive analysis
 go online and harness the power of social
media
 ageing population of USA and EU
4
THREATS
 financial crisis and economic doldrums
 business risk and investment market risk
 participating whole life will see lower sales
and potentially higher lapses
10/25/2020
 5
MONY (PESTEL)

POLITICAL TECHNOLOGICAL
 government regulation  minimizing risk through disruptive
 impact of 2017 tax cut and job act technologies
 blockchain, AI and IOT
ECONOMICAL
 economic downturn and doldrum LEGAL
SOCIAL  lawsuits and litigation
 social shifts  regulated by state law
 springing needs for insurance in emerging
ENVIRONMENT
economies
 changing climatic condition
 building relationships through empathy
10/25/2020
 6
SWOT (LIC)

STRENGTH WEAKNESS
 India’s largest Insurance service provider  Culture
 Brand Image  Poor advertisement strategy
 Fund base  To many restrictions
 A network of agents  Labour overhead

10/25/2020
 7
SWOT (LIC)

OPPORTUNITY WEAKNESS
 Cybersecurity  Competition
 Online service  Change of governments
 Shift from protection to prevention  Technology
 More disposable income

10/25/2020
 8
SWOT (HDFC)

STRENGTH WEAKNESS
 Customized packages  High cost of operations
 Brand image  Retention of the network is poor
 Well established networks
 The base is strong
 Customer service is the best

10/25/2020
 9

OPPORTUNITIES THREATS
 Population  Instability in economy
 Laterization in laws  NBFC entry in the industry
 Movement of employees

10/25/2020
 10
MARKETING MIX OF MONY

 Product: physical goods, features, quality level, product line

 Place: channel type, exposure, outlet location,
 promotion: sales people, training, incentives, advertisements
 Promotion: flexibility, price levels, discounts, differentiation

10/25/2020
 11
GROWTH STATEGIES

 Tyring to bring in as many investors as possible

 Giving access to international market
 Brand equity
 Good returns
 Hand holding for new investors
 Great customer service

10/25/2020
 12
SHOULD THEY GO FOR A JOINT
VENTURE

YES

 Getting into India will be easy with a joint venture, targeting companies that are
challengers or at par of a challengers would be good

 With this not only will we get to know the Indian audience; the company will also get fame
of being tied with an international fund.

 Contract can be set up as to when to exit the venture. MONY can invest more so that the
partner is also comfortable and it will give us more exposure.

10/25/2020