Current Status of

Television Industry
PRESENTED BY :-
DHANANJAYRAO MHATRE
 Introduction
The Indian Television market comprises of the television sets incorporated with
LED,LCD,HD &UHD technologies. The flat panel television market in India was
valued at INR 1238.33 billion by FY2024.
The industry is witnessing a shift in consumer preferences towards flat panel
TVs , with a spurt in its demand, from the traditional CRT displays. However, the
adopting of substitute devices like laptops & mobile phones, coupled with a fall in
profitability is impeding the growth of flat panel TV market in India.
 Porter’s 5 Forces
1)Competitive Rivalry :-
 The Indian TV market is highly competitive Market.
 Foreign players have captured a considerable share in a short span.

2) Bargaining Power of Buyers :-

 Availability of various sources of entertainment.
 Loyal customers.

3) Bargaining Power of Suppliers :-

 Suppliers being smaller in size hold a less control over industries.
 Bigger brands can switch easily.
4) Threat of Substitution :-
 Foreign players launch affordable products globally which affects the market share of domestic
firms.
 Online entertainment, projectors, theatres can be the substitution for young generation.

5) Threat of New Entrants:-

 New innovations like foldable tv and virtual voice assistant enabled tv are entering into the
market.
 Barriers for new entrants are high set up cost, license fee, huge capital investment, etc.
 Conclusion
 In this pandemic situation suppliers has higher power, and should reduce prices to
attract customer.
 Threat of new entry is low that’s why companies should focus on new innovative
products to achieve high market position.
THANK YOU