Introduction

• Mekanism is a digital-social media production company

for the development of viral marketing campaigns. It
focuses its work on story telling through emerging media
platforms enjoying a 68% annual growth in billings.
• They face the following issue:
1. To become a full-service ad agency- As part of
their expansion strategy to afford more opportunities.
2.Remain in a niche creative shop that specializes in
viral marketing- To focus on what makes them successful
and keep at it
Conclusion
• Mekanism should become a full-service ad agency so that
they could leverage their creative capability and provide
a wide range of promotion tool directly to end clients.
• This would help them to develop closer relationship with
other advertisers and afford more opportunities to
market content into television and other media.
• By doing this, the company could tap the opportunity of
shifting advertising industry to the want of full-service ad
agencies by clients.
• It will allow them to attract bigger clients and also work
as an expansion strategy for the company.