Lecture 11,12:

Evaluation of e-Business
Shivalaxmi Arumugham
Visiting Faculty
Symbiosis Law School, Hyderabad
E-Commerce Implementation

► Strategic Planning and Roadmaps

► Setting vision, mission and objective, timeline, budget
► Identify resources and constraints for execution
► Understand digital marketing strategies
► Technology selection
► Customizable
► Considering business model
► Developers
E-Commerce Implementation

► Finding customer base

► Reaching out to different devices and services for electronic and online marketing
► Finding new customers, engaging existing customers and retaining customers
► Traditional marketing approach/Online Marketing approach
► Evaluation plan
► Identifying the important tasks connected to sales
► Devise a way to monitor working
► Eg: How many customers came due to an ad given in a particular platform?
Significance of Evaluation

► Assessing the various functionalities of the website or mobile application

deployed
► Helps in identifying loopholes or gaps in achieving the set target and perform
better
► Shows customer flow
► Measure and monitor the process that was made out of suggestions
► Reduce the errors resulting in software development
Evaluation

► Computer system performance with reference to quality goals

► Quality characteristics
► Functionality
► Reliability
► Usability
► Maintainability
► Portability
Evaluation
► Functionality
► Extent to which a software performs a function that is need to satisfy the user
needs
► Reliability
► Sustainability of software that provides a defined level of performance
► Usability
► Amount of effort needed to exploit the full functionality of software that is
required to ensure customer satisfaction
► Portability
► Changing the hardware, operating system, or database
► Maintainability
► Effort required to maintain software
Evaluation

► IBM(International Business Machines)’s RAS (Reliability, Availability, and

Serviceability)
► Collection of information of the firm
► Risk assessment at all stages
► Goal-oriented plan
► Analysis of various controls
► Assess overall quality
Readings

► Article on “FROM DESIGN FEATURES TO FINANCIAL PERFORMANCE: A

COMPREHENSIVE MODEL OF DESIGN PRINCIPLES FOR ONLINE STOCK
TRADING SITES” - Read upto page 132