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  • Strepsils

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    Ali Raza
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    The document discusses Strepsils, a sore throat lozenge brand that has been produced since 1958. It gained a 40% market share in the UK by 2001, which increased to 45% by 2006, making it the leading brand. Strepsils offers a variety of products and uses marketing strategies like TV, radio, print, and outdoor advertisements. It targets health conscious consumers and recently launched a new product called Strepsils Fresh with the tagline "Feel Fresh, Live Fresh".

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    The document discusses Strepsils, a sore throat lozenge brand that has been produced since 1958. It gained a 40% market share in the UK by 2001, which increased to 45% by 2006, making it the leading brand. Strepsils offers a variety of products and uses marketing strategies like TV, radio, print, and outdoor advertisements. It targets health conscious consumers and recently launched a new product called Strepsils Fresh with the tagline "Feel Fresh, Live Fresh".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    39 views10 pages

    Strepsils

    Uploaded by

    Ali Raza
    The document discusses Strepsils, a sore throat lozenge brand that has been produced since 1958. It gained a 40% market share in the UK by 2001, which increased to 45% by 2006, making it the leading brand. Strepsils offers a variety of products and uses marketing strategies like TV, radio, print, and outdoor advertisements. It targets health conscious consumers and recently launched a new product called Strepsils Fresh with the tagline "Feel Fresh, Live Fresh".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    BRAND WAR

    STREPSILS

    Team ID: 026


    University of Gujrat
    STREPSILS

    An expert, you rely on in


    case of sore throat.
    HISTORY

    •First produced in 1958 by Boots Health Care


    International.
    •Acquired by Reckitt Benckiser, 2006.
    MARKET SHARE

    • 40% market share in 2001

    • 5% increase in 2006

    • Leading the market in 2010


    MARKETING MIX
    • PRODUCT
    o Strepsils original
    o Strepsils Honey & Lemon
    o Strepsils orange with vitamin C
    o Strepsils sugar free
    o Strepsils sore throat and blocked nose
    o Strepsils cool
    o Strepsils warm
    o Strepsils handy tube
    o Strepsils extra
    MARKETING MIX
    • PRICE
    o Skimming pricing

    • PLACE
    o Selective distribution
    MARKETING MIX
    • PROMOTION
    Campaigns utilized by Strepsils are
    oTV
    oRadio
    oPrint
    oOutdoors
    SEGMENTATION &
    TARGET MARKET

    • PSYCHOGRAPHIC

    o Health conscious people (having sore throat)


    A NEW PRODUCT &
    TAG LINE

    STREPSILS FRESH
    “Feel Fresh, Live Fresh”
    THANK YOU

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