Introduction to Katman’Du coffee

• It was established as Alpine coffee estate Pvt

Ltd in 2008
• It has both financial and social impact.

What does it actually do?

• Supplies coffee beans and coffee grinding
machines to top hotels and restaurants
• Barista classes and consultancy service
 Market Analysis
• Around 600 tons of coffee is consumed in Nepal
every year- National Tea and Coffee Development
Board
• Boosted coffee business as a whole
• also used as a physical social platform
•Reasonably priced
•Social platform
• Wide variety of coffee and
...drinks
•strict quality control
•Growing market
•Events within the college
•Social media presence
- Location
- Lack of display boards
of the coffee shops
…. -No kitchen in the
……..coffee shop
……..- Local coffee shops
…………around Ace.
- Inconsistency in the
supply of bakery items
 Marketing Objectives
• To develop brand awareness and business presence
• To bring in more physical evidence and
promotional actiity to mke the coffee shop
appealing
• To provide best value to students