SERVICE

BLUEPRINT FOR A
FOOD & BEVERAGE
BUSINESS
Quiz- 3 & 4

Submission: 30/05/2020
SERVICE BLUEPRINT
SERVICE PHYSICAL EVIDENCE:

BLUEPRINT
EXPLAINED
Product & Service
The physical eveidence of a
Menu Information
service is a tangible clue,which Materials
creates an impression about the Casher
service or the setting of a Tableware
service or provides the proof of Receipt
service delivery. Loyaity Card
This include all the steps a Visite &

CUSTOMER ACTION
customer takes during the observe
service delivery process. In a Seated
Service Blueprint, customer Cheak
actions are usually depicted in menu
sequence, from start to finish. Order
Customer actions are central to Wait
the Service Blueprint, so they Served
are described first. Pay
 A line of interaction is drawn across chart which separates the customer
space or area and the employee on machines with the customer interacts
to stop. The activities that the contact employees perform that are visible
FRONT STAGE
to the customer are the front-line action. Frontstage visible actions by
INTERACTION
employees are the face-to-face contacts with the customer during the
service delivery. These are separated from the customer by the line of
interaction.
 Backstage interactions also include episodes in which superiors prepare

BACKSTAGE
management accountants for performances on the frontstage. Backstage
actions taken by employees that are not visible to the customer. The next part
INTERACTION of the Service Blueprint is the backstage invisible actions of employees that
impact customers. These are the actors who interact with the customer. Here
the activities of interaction are recorded.
 Support processes do not directly create products or services but
are necessary to facilitate or assist the execution of operating or
management processes.

purchase
The support departments like maintenance

SUPPORT
training

PROCESS
the telephone system all exist to maintain or enhance service.

Covers the internal activities and services,steps,and interactions

that take place to support the contact employees in delivering the
service.Here different processes which are working in the
Background at different phases are identified.
Thank you, ma'am