Digital Media Art

Task 1: The Ethics of Image Manipulation

Name:
Home Group:
 values walk
After completing the values walk, complete the following questions;
1. What makes some forms of image manipulation worse than others?

2. In what instances is it ok to manipulate images?

3. In what instances is it unethical to manipulate images?

4. What can be done to minimise the risk/harm to others caused by the manipulation of images?
 Harm/Deception Matrix
The Harm/Deception Matrix can be a useful tool for evaluating the impact that
image manipulation may have on others.
 the “BEAUTIFUL LIE”
Almost every image we view online or in the media is likely to have been
edited in some way. Edited images in the media, advertising and even
social media often present unrealistic beauty standards that may lead to
a range of issues, including negative body image, low self-esteem,
eating disorders, depression, anxiety and many more.

As critical observers and consumers, it is important that we recognise

that proliferation of edited images in the world around us, and see them
for what they are… a “beautiful lie”, rather than reality.

It has been suggested that media and advertising companies should be forced to declare when images have been edited prior to publication.
Do you agree or disagree with this proposal? Provide reasons to justify your answer.
 Spotting edited or “FAKE” images
After completing the ‘Spot the Fake’ values walk, write a list of things to look for that might
give away an image that has been edited or digitally altered.
 copyright & Creative commons

Some images on the internet have text or symbols on them. What are these called and why are they used? Explain...
 copyright & Creative commons
When using images to create digital artworks it is important to consider copyright, especially
if using images the belong to someone else.
Tips to avoid breaching copyright;
1. Wherever possible, use your own images!
2. Ask permission. (If seeking to profit from an image you may need them to sign a waiver)
3. Search google for ‘reuse with modification’ images.
4. There are many online image sites that provide access to royalty free images, although
some require a subscription to use them. Wikimedia Commons is a great place to start.
(In many cases it may be ok to use an image for personal or educational use, but not for business or profit. Others may allow you to use an
image as long as you give credit to the original creator. If in doubt, check!)
* Remember - stealing someone’s idea or “intellectual property” may also be a breach of copyright.
How to find ‘fair to use’ images through
Google
 your own Ethical framework
Write a list of rules or guidelines to follow when editing and manipulating images. Consider
ways to minimise any negative impact on yourself or others.

Guidelines: (eg; Ask permission before taking a photograph of someone.)