ETHICS OF CONSUMER

PRODUCTION AND
MARKETING

By : Zein Priyambada (B200154009)

Wahyu Sri Handayani (B200174005)
Market and Consumer
Protection
consumer obligations to themselves include :

✓ A contractual view of producer obligations to

consumers
✓ Due care theory
✓ View of social cost theory

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There are also other business
responsibilities towards consumers,
namely ;

• Product quality
• Price
• Packaging and labeling
Ethics in Advertising
Definition of advertising: A marketing
communication message or public communication
about a product that is conveyed through something
media, financed by a known initiator and addressed
to part or all of the public.
The definition of advertising is the whole process
which includes the preparation, planning, delivery
and feedback of marketing communication messages

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There are two ethical issues
involved in advertising. The first
concerns the truth in advertising.
the second is manipulating the
public which many observers claim
is repeatedly done through
advertising.

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 Consumer Privacy
Privacy is the level of interaction or
openness that a person wants in a certain
condition or situation.
The level of privacy desired
relates to openness or closeness,
that is, the desire to interact with
other people, or just want to avoid
or try to be difficult for others to
reach.
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Multimedia
Business Ethics
Multimedia is the using of media variety to
fulfill communications goals. Multimedia
elements consist of text, graph, audio, video,
and animation. Talking about the multimedia
business, it cannot be separated from TV
stations, newspapers, magazines, books, radio,
internet providers, event organizers, advertising
agencies, etc.

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Business ethics in multimedia is based on the
following considerations :

✓ Social responsibility
✓ Stakeholder rights and interests
✓ Company accountability

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Production Ethics
Production Ethics is a set of principles and
values ​that define the right and wrong of
things that are stated in the production
process or in the process of adding value to
goods.

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Utilization of Human Resources
✓ The quality of ✓ Limited number of ✓ The number of
human resources, jobs. unemployment
most of which are figures is quite high.
still low or not ready
to enter the world of
work or business.

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Work Ethics
Work ethics is a system of values ​or norms
that are used by all company employees,
including their leaders in their daily work.

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 Work Rights
✓ Basic rights of workers in an employment relationship
✓ Basic rights of workers to social security and K3 (Occupational
Health and Safety)
✓ Basic rights of workers to protection
✓ Basic rights of workers to limit work time, rest, leave and holidays
✓ Basic rights to make CLA
✓ The basic right to strike
✓ Special basic rights for women workers
✓ Basic rights of workers to get protection from acts of dismissal.

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Mutually Beneficial Relationships

Accountability relationship is carried out

properly and fairly. This principle demands
that all parties seek to mutually benefit
from one another. In the business world,
this principle demands that business
competition can give birth to a win-win
situation.

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Agreement on the Use of Funds
Funds obtained by a business need to be allocated appropriately. Company managers are
willing to provide information about the planned use of funds so that funders can consider
opportunities for returns and risks.

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Thanks!
Any questions?

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