Professional Documents
Culture Documents
Corporate-Level Strategy:
Creating Value through
Diversification
Follow the text: Strategic Management – text
and cases, 7th Edition, by Gregory G. Dess, G.
T. Lumpkin, Alan B. Eisner & Gerry
McNamara. McGraw-Hill Education.
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Learning Objectives
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Business Business
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Synergy
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Creating Value
Creating Value
• Economies of scope
- Cost savings from leveraging core competencies or sharing
related activities among businesses in the corporation
- Leverage or reuse key resources
• Favorable reputation
• Expert staff
• Management skills
• Efficient purchasing operations
• Existing manufacturing facilities
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• Core competencies
- The glue that binds existing businesses together
- Engine that fuels new business growth
- Collective learning in a firm
- How to coordinate diverse production skills
- How to integrate multiple streams of technologies
- How to market diverse products and services
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Question
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Sharing Activities
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Exhibit 6.4 Benefits and Risks of Vertical Integration
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Vertical Integration
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Negotiating
costs
Costs of
Search costs written
Market contract
transaction
Enforcement Monitoring
costs costs
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Example
• Corporate Parenting
- Parenting—creating value within business units
• Experience of the corporate office
• Support of the corporate office
• Corporate Restructuring
- Find poorly performing firms
• With unrealized potential
• On threshold of significant positive change
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Portfolio Management
Key
Each circle
represents one of
the firm’s
business units
Size of circle
represents the
relative size of the
business unit in
terms of revenue
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Example
• Acquisitions or mergers
• Pooling resources of other companies with a firm’s
own resource base
- Joint venture
- Strategic alliance
• Internal development
- New products
- New markets
- New technology
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Question
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