PRESENTED BY

GROUP-6
 General Motors took a decision to let go of Indian customers and exited India
a couple of years ago. GM has around a 5% market share in 2010 which was
seen dropping to approximately 1% in 2016. The Indian automobile market
was still exponentially growing during those six years.

India is known for its huge population and diverse markets where each
individual has a different taste and preference. This makes it difficult for General
Motors or any other brand to manufacture products that meet each and every
requirement and standards set by different sets of users and prospective buyers.
 Indian consumers especially the middle-class market that GM was
targeting looked for aspirational, cost-effective and comfortable cars,
something GM could never understand or deliver.
It was a struggling journey during the launch of Chevrolet that GM tapped
into the middle-class segment. However, later newer models of the brand
failed to stay on track and were not enough to get car dealers to support GM.
 Without dealers and a sufficient market share, GM failed to generate
revenue. In fact, due to the service requirements of GM cars, convenience for
customers was also problematic.
 GM was also restructuring its business during that time where many automakers
were seen to be getting rid of sick businesses and looking for innovative options.

GM withdrew from India by selling a factory to a Chinese automaker brand and
even left the South African market.
Hence, it is just not a lost battle but also a strategic move by General Motors to
reduce any losses and allow the company to venture into other businesses or
successful markets.