Repositioning H&S:

• H&S is positioned as anti-dandruff product which clear flakes with one wash. As the
market leader it has successfully acquired the niche market of anti-dandruff segment.

• H&S had an opportunity to penetrate the rural market through marketing campaigns
which indicates multiple benefits of the shampoo along with its signature anti-dandruff
features

• Aware the consumer that the H&S shampoo can be used for shiny & beautiful hairs even
if you don’t have dandruff