About the Organisation

Vision & Mission Areas of functions

Being the Customer’s First Choice through ● Postal & Mail Operations 

touching the lives of every citizen in the country in ● Financial Services

○ India Post Payment Bank
the mode of various value for money services viz
○ Philately
ranging from mail, parcel, money transfer, banking
insurance and retail services

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Market overview

Current stats
India Post has a market share of 4% by volume and 5% by revenue of
Domestic parcel market

Target
To capture 10% market share in the domestic CEP market in revenue
terms by 2024 and 15% of the domestic parcel market by 2026 and to
increase the parcel handling capacity from 6 crores per annum to 24
crores per annum
Reasons for facing losses and deficit
problems
● widespread use of mobile network and internet services
● local, national and international scale courier services are taking
over Indian market
Competitors
The major competitors of Indian Post are DHL, FedEx, First Flight,
DTDC, Blue Dart, Internet, Telecom Networks.

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Target Industry Overview

P E S T E L
Political

Implementation of tax
reforms in different
Economic

Economic factors
Social

Social impacts:
Purchasing
Technological

Development in
technology, ERP
systems
Environmental

Transportation via
heavy load vehicle
affects Global Warming
effects
Legal

Price Discrimination
Compliance of Legal
Documentation and
countries affecting
Discrimination for CO2 emissions during Contractual Obligations
transportation cost
minority suppliers transportations,
Adoption of
warehousing and
Variation in commodity technological Dealing with Issues of
Labour use material handling
prices, fuel prices Fluctuations in advancement in goods which are
commodity prices in Transportation Information flow Oil spills: Impacts on restricted in different
different geographic processes the ocean lives. countries
Political interferences Social issues with
and instabilities regions Introducing Eco-
drivers
friendly vehicles
GST Development in Merger and Acquisition
Warehousing
Paper less Systems for Regulations
tracking systems
mode of transportation

4
Factors affecting OBB

Efficiency

Accuracy
Buying behavior is the
reflection of organizational Speed
objectives and goals. Hence is
strongly affected by the Extent of control
factors that drive their
performance
Pricing

Dynamic demand

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Customer and their Profile
Amazon
Beginning as an online bookstore, Amazon has become India's one the leading e-com shop and is selling almost everything
1 electronics, furniture, jewelry, apparels etc
2GUD
2GUD is an online retailer of refurbished goods, which offers a range of electronics and cell phones, used and restored.
2
Nykaa
beauty retailer selling cosmetics, clothes, and wellness products to Indian customers. 
3
1mg
online pharmacy and healthcare information website.
4
Myntra
online retailer of lifestyle and fashion in India. which is owned by another e-commerce giant Flipkart.
5
IndiaMart
IndiaMart is an online B2B marketplace for Indian companies.
6
Offline big retail brands
Offline big retail brands like Shoppers Stop, BigBazar, Max etc are going online and offering home delivery of their products
7 and mostly cater local customers, hence are very important potential customers.

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 Target customers DMU
Influencers
Supply chain & distribution experts,
marketing experts, financial & costing
analysts or business proprietors
themselves
Deciders
Finance manager of the supply chain &
distribution wings of E-commerce business
or Financial heads in general or Business
proprietors

Gatekeepers Purchasers
Managerial secretaries/ assistants High likelihood of initiators being
or assisting staff or associates the purchasers for most of India
Post’s target customers

Initiators Consumers
Supply chain and Warehouse managers/
distributions operations materials managers/
managers Department product managers as
heads with E-commerce
businesses of local
businesses
Buying they will be in direct
contact with logistic
service of India Post CEP

Centres services.

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Problems faced by organization

Underutilization of resources
● No firing of employees
● Stopped process
● Stopped Hiring process

Inability to accept and handle large volumes

● Lack of warehouses
● Dry products only
● Documents and small products

Lack of technological Upgradation

● AI and IOT
● Route planning systems
● Big data analytics

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Alternatives

It can reduce its current overstaffing in the CEP aspect of its operations and realign
1

Dedicate a particular part of CEP business and dedicate those services to the e-
2 Commerce business’,

SMEs, proprietary businesses which can outsource their business logistics to India Post.
3

To introduce dedicated ZBDMs to initiate CEP business, zone wise. This restructuring can
be internal (post masters/development officers → ZBDMs by means of reskilling) or
4 external (hire new ZBDMs under a new business line of the India Post services)

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 Evaluation of Alternatives
Effective, efficient, reliable
Ageing staff may require huge
services to new target customers
reskilling (high capital in resource
(e-Commerce business’, etc.)
skill development) may be
required.
Increasing/Optimizing internal
resource utilization, thereby cutting
(justifying) salary costs (which had
earlier translated into losses).

New customer segment

Pros New staff hiring (ZBDMs) would
most likely increase wage
bills/costs of the organization.
exploration and revenue realization
for organization
Cons Governmental organizations are
generally not seen to operate
Advantage of extended rural
(specifically cities/villages Tier-III, business like private entities
Tier-IV and below) delivery reach (actively searching for customers
for its customers, i.e. eCommerce by making efforts to increase B2B
companies, can translate into more sales). This can reflect poorly on
business for both. the government.

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Recommendations

Setting up of Warehouses for different zones for

e-commerce shipments

Adopt modern tech like GPS based geolocation for shipment

tracking

Apply AI for vision based barcode scanning for

cost effective and efficient operations

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THANK YOU