BEEFEATER WHICH OPPORTUNITY ?

THE BEEFEATER STORY

We are present already in the market, so the matrix is the
GLOBAL STRATEGY
GROWTH MODEL IS BASED ON FIVE STRATEGIC DRIVERS:
development of this new product.
A PORTFOLIO OF INTERNATIONAL PREMIUM BRANDS About the product: we are recreating a product giving it
DECENTRALIZED ORGANIZATION
STRONG CORPORATE CULTURE a new value, is so rare that even in the USA there is no
HISTORICAL COMMITMENT TO ETHICS, PEOPLE, AND THE one product as us.
ENVIRONMENT.
TWO STRATEGIC FOCUSES: PREMIUMIZATION +
INNOVATION

•EXTENSION OF RANGE

• By 2022, global wine consumption is expected to decline by 0.2%: as young

people will consume ultra-low-alcohol drinks

• Customs taxes on wine imports into the US, uncertainties over trade with
China in the midst of the Coronavirus epidemic. Tensions over international
trade will weigh on alcohol consumption around the world

• The worldwide plebiscite for gin was indisputable in 2018: its consumption
grew by more than 8% in one year.

• the increasingly health and wellness-oriented consumption in mature markets

is amplifying the need for a low-alcohol beverage offering.