ELEMENTS OF

DESIGN
COLOR
COLOR
• is the element of art that is produced when
light, striking an object is reflected to the
eye
• is used to create harmony, balance, and
visual comfort in a design
• is used to evoke the desired mood and
emotion upon the viewer
• color theory and the color wheel are often
referred to when studying color
 THREE PROPERTIES OF COLOR
Hue – which simply means the name we give to
a color
( red, yellow, blue, green)
Intensity – which refers to the vividness of the
color
sometimes referred as its
colorfulness, its saturation, its purity or
its strength
THREE DIFFERENT TYPES OF COLOR

Primary - (red, yellow and blue)

Secondary - ( green, orange and
purple)
Tertiary - ( yellow-orange, red-
orange, red-purple, blue-purple,
blue-green and yellow green)
 COLOR THEORY IN VISUAL DESIGN
Color theory studies color mixing and
color combinations. It is one of the first
things that marked a progressive
design approach.
In visual design, designers refer to
color theory as a body of practical
guidance to achieving certain visual
 COLOR HARMONY
• often referred to as a measure of
aesthetics
• studies which color combination are
harmonious and pleasing to the eye
and which color combination are
not.
• main concern for designers given
that color always exist in the
COLOR HARMONY
 COLOR CONTRASTS
are studied with a pair of colors as opposed to
color harmony which studies set of colors
SEVEN KINDS OF COLOR CONTRASTS
• Contrast of light and dark
• Contrast of hue
• Contrast of temperature
• Contrast of saturation
• Simultaneous Contrast
• Contrast of sizes
• Contrast of complimentary
 COLOR SCHEMES
• are defined as the set of colors chosen
for a design
• made up of two or more color that look
appealing beside one another and that
create an aesthetic feeling when used
together
• depend on color harmony as they point
to which colors pleasing beside one