WEAKNESSES

•First cellular operator to

STRENGTHS
set cellular showrooms –
Airtel Connect
•First player to provide
roaming cellular services,
Smart mail, Fax facility, Call
hold, Call waiting and
Webmessage
OPPORTUNITIES
•Marginal growth of most
players in the market, low
margins
•High advertising,
promotional and customer
service costs

•Intense competition in
•One of the first private the pre-paid segment
players that entered the

cellular telephony sector in
India
•Pre-paid market was
relatively new in India
THREATS
•Threat of customer
switching to competitors
•New telecom policies,
conducive for new entrants