Winning The New Age Consumer POI April 2019

Agile | Digital | Enterprise Applications | Managed Services

What Makes Mindtree Partner of Choice for CPG Companies?

“Anchor Partner” to
Execute in a fast
Co-innovate systems make digital real
paced agile fashion to
of engagement across the CPG value
create differentiation
chain

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Success comes from blending four distinct models

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Mindtree Helping CPG’s Transform to meet Changing Consumer Needs
We work with 7 out of Top 10 CPG companies globally ….35 + CPG clients

Integration of 20+ discrete planning systems. Build World’s Largest Digital Platform to support
Collaboration between supply chain functions with 1600+ digital properties across web, mobile and
a unified view social

Ecommerce enabled Distributor Portal 10 ERPs Managing $1.5B trade promotion spend across
across 4 continents enabling 500+ distributors 35+ countries across Asia, Central and Eastern
Europe, Latin America and Africa

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IP Driven CPG Solutions
Trade Promotion Mgmt. TradeSmart and POSmart
 Assessment and Consulting  TradeSmart Solution
 TPM Framework, Post Event Analytics & RoI  Demand Signal Repository
 Bluesky Integration Studio

APEX Digital Marketing Framework

 Assortment Planning and Execution  Factory Model ; Customer Data, Marketing /
Framework Web Analytics, User Experience

Digital Workplace Distribution Management Framework

 Build workforce of tomorrow through Digital  Functional framework across the process
Workplace chain

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“We See Data Differently”.
Kristy Weiss
Director of Data Integration & Analytics

Dedicated CPG Data Integration & Analytics COE - CLE

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