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  • What Should Patagonia's Next Big Initiative Be?: Group 7

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    Ritvik Yadav
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    Patagonia's next big initiative should be to promote organizations fighting climate change by leveraging its reputation as an environmentally friendly company, raising awareness of sustainability and climate issues in a way that also increases profits and publicity, as it did with its successful Black Friday sale that donated all proceeds to environmental groups.

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    Patagonia

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    Patagonia's next big initiative should be to promote organizations fighting climate change by leveraging its reputation as an environmentally friendly company, raising awareness of sustainability and climate issues in a way that also increases profits and publicity, as it did with its successful Black Friday sale that donated all proceeds to environmental groups.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views3 pages

    What Should Patagonia's Next Big Initiative Be?: Group 7

    Uploaded by

    Ritvik Yadav
    Patagonia's next big initiative should be to promote organizations fighting climate change by leveraging its reputation as an environmentally friendly company, raising awareness of sustainability and climate issues in a way that also increases profits and publicity, as it did with its successful Black Friday sale that donated all proceeds to environmental groups.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    What should Patagonia's

    next big initiative be?

    Group 7:
    Ritvik Yadav (PGP/23/225)
    Saurabh Kulkarni (PGP/23/229)
    Toshu Vyas (PGP/23/241)
    Bhavesh Chand (PGP/23/201)
    Arjun Singh (PGP/23/196)
    • It should work towards promoting the organizations that are fighting
    climate change.
    • Since it is a much talked about topic and very essential for
    sustainability, Patagonia can leverage its practice and reputation as a
    environment friendly company to promote changes that help in
    fighting climate change.
    • It can use this sustainability initiative to make higher profits and gain
    publicity as it had done during Black Friday sale.
    Thank You

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