DEVELOP A PRODUCT

DESCRIPTION
PRODUCT DESCRIPTION
Consumer's view of a product that
includes its benefits, form, presentation,
price, purpose, etc. See also product
definition
PURPOSE OF PRODUCT DESCRIPTION

To supply with important information about features and benefits of

the product.
HOW TO WRITE A PRODUCT
DESCRIPTION
• WRITE YOUR OWN
• TARGET AUDIENCE
• MAKE IT SCANNABLE
• OPTIMIZE YOUR PRODUCT DESCRIPTION
• TELL A STORY
• SPLIT TEST IT
• SPELL CHECK YOUR WORK
• OFFER ALL DETAILS
WRITING THE STATEMENT
1. Start with a great opening
2. Use the proper tone
3. Cover the product and vividly
4. Keep length in mind
REVISING YOUR STATEMENT

1. Ship out stock phrases

2. Add keywords
3. Rewrite the statement a few times
4. Proof read
TIPS

1. Use un informal, simple tone of voice to create a rapport w/ the

reader
2. Add personality.
3. Be sincere.