CLOUD SERVICE PROVIDER
COMPARISSON
We choose AWS because of its global reach and availability.
Availability AWS has 66 availability zones with 12
more on the way.
Growth Rate AWS is leading with around 30 percent
of public cloud share in its name.
Customers AWS has more high-profile and well-
known customers like Netflix, Airbnb,
Unilever, BMW, Samsung, MI, Zynga,
etc.
Services AWS offers around 200+ services.
Pricing Pay for AWS resources that will be
created by user, Amazon EC2 container
service is free.
Security Custom integration with vault
encryption of secret with custom keys.
Azure has 54 regions worldwide and is
available in 140 countries all around
the world.
Microsoft Azure is on the second place,
owning around 16 percent of the
worldwide market share.
Azure has almost 80 percent of
Fortune 500 companies as its
customers. Some of its major
customers are Johnson Controls,
Polycom, Fujifilm, HP, Honeywell,
Apple, etc.
Azure offers up to 100+ services.
Pay for VM instances which are
associated with storage.
Each service in azure container has its
own security consideration.
Google Cloud Platform has been made
available in 20 regions around the
world with 3 more on their way.
Google, on the third place, owns up to
10 percent of the market share
worldwide.
Major clients of Google Cloud are
HSBC, PayPal, 20th Century Fox,
Bloomberg, Dominos, and more.
Google Cloud , offer around 60+
services.
Free up to 5 nodes, after that charges
are $0.15 per cluster per hour.
Kubernetes security feature control
access with user’s google account and
role permissions.
GO TO MARKET STRATEGY
VALUE MATRIX
Pain Points Service Value Message

• Value Proposition High Maintenance charges No Maintenance charges Users will get all the answers
of the problem on our single
platform which will result in
hassle free service at a lower
 On Demand Service price.

 Lower Price

 Quick Rental Service

Searching different cars on Different cars on single  
• Promotional strategy different platforms platform

 Discounts to the first-time users High Cost Lower cost  

 Discounts for the users who will refer someone and his/her friend uses our service
 Advertising will be online and offline
DIGITAL MARKETING STRATEGY

 Search Engine Optimization: To make sure that our car rental website attracts the maximum target
customer and listed higher among the list of top results
 Social Media Marketing: This will help us to keep our customer knew about our latest discounts and
services. It will also help us to engage our audience by sharing the content.
 Newspaper Ads: This will help us to attract our customers.

 Search Engine Marketing: This will help us to increase our reach through paid advertising.
MARKETING COST

Marketing Strategy Budget Allocation Total

SEO 150000 *6 900000
SEM (PPC) 100000 *6 600000
Social Media Marketing 500000 *6 3000000
Newspaper Ads 400000 *6 2400000
6900000 (For 6 months)