Choosing the Right

Marketing Campaign
Marketing Campaign..!!

 Every business is interested in generating leads,

making sales, retaining the customers they have,
and selling them more of the company’s products
or services.

 WHAT IS YOUR BUSINESS OBJECTIVES ?

6 Common Objectives
Increasing problem and solution
awareness
 Prospective customers become aware of something they need, an effect called
problem awareness
 Your marketing can also make prospective customers aware that your company
provides a solution to a problem “SOLUTION AWARNESS”

 Your objective is to help people realize that you can take them from the “Before”
state, in which they have a problem, to the desired “After” state,
Acquiring new leads and customers:
Acquiring new leads and customers:

 Gaining more leads and customers is a primary objective of most businesses

 Without generating new leads and customers, your business will never grow
beyond what it is now

 INJECT “FRESH BLOOD”

Activating leads and customers

 Activate Dead leads…!!

 You can use your digital marketing campaigns to encourage people to buy from
you for the first time

OR

 to remind past customers who haven’t purchased from you lately of the value you
bring and why they should buy from you again
Monetizing existing leads and customers:

Cross Sell Vs Up Sell

Monetizing existing leads and
customers:
Onboarding new leads and customers

 New leads and customers deserve special treatment simply because they are NEW.

 They need to be taught who you are and how to be successful with what they’ve purchased.

 welcome emails or welcome packets.

Building community and advocacy

 Move prospects, leads, and customers beyond a shallow, transactional

relationship
Defining Digital Marketing Campaign

 Objective based
Digital marketing campaigns are coordinated actions intended to achieve a specific
business goal

 Multiparted
Digital marketing campaign requires assets like content and landing pages, as well as
tools like email software or web forms
You need to measure your success.
Defining Digital Marketing Campaign

 Seamless and subtle

 CALL TO ACTION (CTC)

BUY NOW,”
“CLICK HERE,”
“SHOP TODAY,”
“WATCH THIS VIDEO,”
“GIVE US A CALL,”
“VISIT A STORE NEAR YOU.”
Three Major
Types of Campaigns

Acquisition Monetization Engagement

campaigns campaigns campaigns
• Acquire new • Generate • create
prospects and revenue from communities of
customers existing leads brand
and customers. advocates and
promoters
Naveed Mustafa
naveedmustafa3@gmail.com
03315001023