 Search Engine Optimization

(SEO)
 Blog marketing
 E-mail marketing
 Affiliate marketing
 Viral marketing
 Digital Assets Optimization
 Search engine marketing
 What a marketer should do for
SEO?
SEO is the process of improving your website and online presence, both on-page and off-
page to improve its rankings in search engines like Google.

1.It should revise the structure of website, webpage

or blog.
2.It should correct the errors.
3.It should develop his own content
4.It should manage online campaign
Blog marketing is the term used to describe marketing via web
blogs.
Blog marketing is any process that publicises or advertises a
website, business, brand or service via the medium of blogs.

•To raise the visibility of our company,

•To increase the sale growth and profit
•To make a contribution to our industry, and
•To give the public a look at what goes on within a real live
publishing company about the feature of their up coming
products.
EXAMPLE
• It's the easy, effective, and affordable way to keep your
customer
coming back!
• It should be professional to attract
• About new product
• Promoting their products by wishing special events
• While giving feedback they put information about their
product too
• Save paper and postage
•Affiliate marketing is an advertising model in which a company compensates
third-party publishers to generate traffic or leads to the company's products
and services
•process of earning a commission by promoting other people's (or company's)
products.

• Offer Rewards and Bonuses

• Member to member
• paying commission for referred business
• Pay per click program.
• place banner or text links on their site
• Examples
• www.SunshineRewards.com
• www.Clixsense.com
Example
•Through social networks Like
facebook, yahoo, twitter
•Words of mouth
•Classic Example is
Hotmail.com
 refers to the practice of taking inventory of a company's marketable,
digital assets and implementing a process for keyword optimization and
promotion to relevant channels.
• News, Audio, Videos and images
• 50% greater chance of ranking on page one of
Google
• Example news channels, YouTube, audio songs
websites like www.songs.pk, www.youtube.com etc
• These videos provide links to the websites
• Attract the visitors to increase the quality and quantity of
your
product; it increases the profitability of your website
• Improving your web design, architecture and web page
content.
• Publish your website in YouTube by video and use social
networks to promote it.
• Get in the news such as Google News.
• Install good tracking software to know about your
performance
• Other Example:
• Google AdWords, Yahoo! Search Marketing and Microsoft
Search Engine Marketing
Uses of Technology

 Information
system

 Marketing
research

 Market share
Companies using online services
Amazon.com Ebay

Companies using their own

website
Social Media

Facebook
 Twitter

 Youtube

 Google
+
 Pros
Pros
& cons of Technology
Cons:
: Reduce waste ►TheManagement
 Increase productivity ►New Skills
 Less workforce ►Maintenance
 Higher profits ►Time
 Advance
communication