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  • Brand Equity: Group 6 - Tanvi Soni MD. Moiz Ali Rashi Aggarwal Samyak Jain Swarnika Jain Vaibhav Chaudhary

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    Brand equity refers to the level of influence a brand has in consumers' minds and the value of having an identifiable, well-regarded brand. Organizations build brand equity by creating positive experiences that encourage consumers to continue purchasing from them over competitors offering similar products. Apple is an example of a strong brand - though others make similar phones and laptops, Apple commands higher prices due to its identity as a lifestyle brand representing creativity and superior quality, which increases order value, customer lifetime value, loyalty, and stock price. Companies create brand equity by raising brand awareness and effective communication.

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    Brand equity refers to the level of influence a brand has in consumers' minds and the value of having an identifiable, well-regarded brand. Organizations build brand equity by creating positive experiences that encourage consumers to continue purchasing from them over competitors offering similar products. Apple is an example of a strong brand - though others make similar phones and laptops, Apple commands higher prices due to its identity as a lifestyle brand representing creativity and superior quality, which increases order value, customer lifetime value, loyalty, and stock price. Companies create brand equity by raising brand awareness and effective communication.

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    10 views5 pages

    Brand Equity: Group 6 - Tanvi Soni MD. Moiz Ali Rashi Aggarwal Samyak Jain Swarnika Jain Vaibhav Chaudhary

    Uploaded by

    Samyak Jain
    Brand equity refers to the level of influence a brand has in consumers' minds and the value of having an identifiable, well-regarded brand. Organizations build brand equity by creating positive experiences that encourage consumers to continue purchasing from them over competitors offering similar products. Apple is an example of a strong brand - though others make similar phones and laptops, Apple commands higher prices due to its identity as a lifestyle brand representing creativity and superior quality, which increases order value, customer lifetime value, loyalty, and stock price. Companies create brand equity by raising brand awareness and effective communication.

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    © All Rights Reserved
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    BRAND EQUITY

    Group 6 – Tanvi Soni


    MD. Moiz Ali
    Rashi Aggarwal
    Samyak Jain
    Swarnika Jain
    Vaibhav Chaudhary
    What is Brand Equity
    • Brand equity describes the level of sway a brand name has in the
    minds of consumers, and the value of having a brand that is
    identifiable and well thought of.
    • Organizations establish brand equity by creating positive experiences
    that entice consumers to continue purchasing from them over
    competitors who make similar products.
    Brand Equity - Example
    • Apple as a brand – Despite of having similarities in products like
    phones and laptops, Apple charges a much higher premium in its
    devices as compared to other brands.
    • It is easily identified by the consumers in the market.
    • It is positioned as a “lifestyle brand” rather than a “functional brand”.
    • “Creative” and “Superior-class”
    Advantages of Brand Equity
    • Order Value per Customer
    • Customer Lifetime Value
    • Customer Loyalty
    • Stock Price
    How to create Brand Equity
    • Build Awareness
    • Communicate

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