Fashion

• Trends prevailing in society that

are mass accepted
• Subject to change any time
 Fashion Marketing and Merchandising
• Fashion merchandising is the strategic analysis, marketing,
management, and distribution of fashion products in order to
maximize profits.
• Fashion merchandisers stay acutely aware of past and present fashion
trends to project what consumers will want in the future.
• Fashion marketing is primarily the advertising side of fashion.
 Fashion Merchandiser
• Track and plan Inventory
• Selection of fabric and Textiles
• Exceptional sense of style and colour
• Ability to work in changing Environment
• Outstanding marketing, advertising and promotional skills
Career Options

Export
Merchandising

Fashion
Merchandising

Visual Retail
Merchandising Merchandising
 Other Options
• Buying / Export House
• Product Development Manager
• Showroom Sales Manager
• Merchandiser
• Fashion Coordinator / Director
• Account Executive
• Fashion Marketing
• Visual Merchandising Artists
• Market Analyst
• Fashion Colorist
• Fashion Forecaster