Penetration of UNIBIC products

through Stall Activation in rural

market
Objective
• To do sale cum sampling activity through stall activity
• How effective is stall activation
• To understand the market dynamic
Executing the sale cum sampling activity
Location- Vikarabad.
• Installed the stall at the main junction of the town where the movement of the people is more
Focus SKU :
• Super saver pack, wafer 45/-
Results:
• Super Saver pack sell out-100 pieces
• Waffer 45/- total pieces 90
• Sales: Rs/-10,000
• Time of Execution : 11:30 to 1:30(Morning)
4:00 to 6:00( Evening)
observation
• Choosing the offer pack for stall activation which tends to attract more people
near to our stalls
• Vikarabad is surrounded by the small villages, movement of local people from
other villages was more as they come to earn daily wages.
• While returning back to their respective villages they tend to take something to
the family
• After seeing the lot of crowd around our stall many local retailers and wholesalers
came across to know our product and asked about the distributor
• Ideal time for the stall sale cum sampling activation
i. Morning 10:00 A.M to 1:00 P.M
ii. Evening 4:30 P.M to 7:00 P.M
Way Forward
• We can conduct the sampling activity every fortnight, so the surprise
element create buzz among the people in the market.
• Ideal spots is the place where there is mass gathering.
• we can conduct the sampling activity more attractive by getting
additional POP.
• After the activity we can start giving pamphlet's or leaflets to the
retailer and whole with distributor information.