Digital Marketing

Presentation
 About us
• Students at Bahria university enrolled in BBA program;
• Worked as Interns at TCF – marketed at IOBM Literary festival &
Coke Fest 2018, held corner meetings, etc.
• Several group projects including Marketing Gala 2018;
• Managed social media account and learned about insights.
Potential of Digital Marketing in Personal Care Industry
• Impact of westernization, trend of using imported beauty and personal
care brands;
• Most visited website in Pakistan are Google, YouTube & Facebook;
• Google Ads help target customer ZMOT;
• 37m Social Media users (17% of population) – most users in age
group of 14 to 36 years;
• In 2019, ecommerce spend was $932m in the Fashion & Beauty
category (122% growth);
 Our proposition
• We offer to digitally market Nutrifit Healthcare for the period of one
month;
• We require you to provide us the marketing budget and we will plan
marketing strategies accordingly;
• We are hoping to implement SEM and SMM;
• We would provide you with timely reports with ROIs of each channel
we would use;
• We working as a team can benefit your brand;
• We would be willing to provide our services free of charge.
Thank You!