Pioneers of tourism

History of Thomas Cook

Thomas Cook was a passionate man who was born into a
world where most working class people worked long 6-day
weeks and never traveled more than 20 miles from their home
towns. Thomas would begin work at age 10, laboring in a
vegetable garden for 1 penny per day; but with a lot of
determination and hard work, this working class man would
eventually build one of the largest travel companies in the
world.
Thomas Cook was born in 1808 in the
small town of Melbourne, England but
would be best known for his time living
in Leicester. He would finish his
schooling at age 10 to begin working,
often for only a penny a day, to help
support his family.
 Throughout his life,
As a Baptist preacher, he would
Thomas Cook would work as
walk thousands of miles and
Baptist preacher, carpenter,
earned so little that he often
urniture maker, printer,
worked in the dark to conserve
publisher, political advocate,
candles and oil.
nd travel organizer.
Thomas got the chance to organize
railway travel and travel
accommodations for people
Although Thomas
Cook & Son would
thrive and go on to
become one of the
largest travel agencies
in the world
Aviation pioneer Sir Freddie Laker
 Sir Freddie’s legacy has been a clear
inspiration to Norwegian’s own low-cost long-haul
growth which has now expanded to more than 50
transatlantic routes between Europe and the U.S
 Laker Airways, which Laker formed on
his own, became the biggest British
independent airline. For a time it looked
as if he might muscle in on the Atlantic
routes by using a variant of the “only
servicing the hotels” routine which had
succeeded in Europe.
During the winter of 1981–82 Sir Freddie Laker,
pioneer of the cheap ‘no-frills’ charter airline,
attempted to diversify into the full-fare market by
introducing a ‘regency class’ premium cabin on
Skytrain services.
César Manrique: The Artist Who
Created Tourist Attractions To
Avoid Mass Tourism
His practical point of view and love for his
hometown translated into a body of work
that completely reshaped the image of the
island
 However, it was architecture above all that allowed
him to consolidate his work, providing him with the
perfect medium to perform the equation of art-nature
and achieve results that are a true example of the
harmonious relationship between man’s intervention
and nature.
 Manrique spent his childhood in
Famara, a town in Lanzarote with
paradisiacal beaches and a very laid back
atmosphere where Manrique spent his time
among surfers and easy-going people.
 Los Jameos del Agua (1966) was the first wonder
Manrique built in the island, and also the first Centre for Arts,
Culture and Tourism he designed. It is for many, the paradigm
of Manrique’s aesthetic ideal; the harmony between nature
and artistic creation.
 One of Manrique’s most representative architectural
creations is El Mirador del Río (The River Lookout),
raised 400 meters above the sea level on the Risco de
Famara (Famara Cliff). This spectacular lookout is
located in the vicinity of a military battery of the 19th
century, camouflaged amongst the rocks. It is one of the
best examples of Manrique’s ideal of art-nature.
El Monumento al Campesino o Monumento a la Fecundidad

The distinctive Monumento a la Fecundidad

created by César Manrique marks the
entrance to the Monumento al Campesino in
San Bartolomé.
The white fertility sculpture was constructed
from disused water tanks and dedicated to
the conejero farmers who work so hard.