INNOVATION

STRATEGY

Apple iPod

Group Members:

Sanchit Malhotra
Arunay Anand
Anuj Agarwal
Rishikesh Tyagi
VALUE PROPOSITION CANVAS

GAIN CREATORS GAINS

What can you offer your What would
Providing make
product your customer
which
customer to help them achieve happy? What would make their
is compact
1000 songs in a pockettheir gains? life and the job-to-be-done
easier?
Should have large data
Seamless music storage
experience
Simple interface – can
Audio playback be accessed by anyone JOB-TO-BE-
First month free
DONE
Seamless music
download subscription What is the job the
experience
customer wants to get
done in their
PRODUCTS & SERVICES
Less customized product
Not extra burden
work and
or life??
visible cost in maintain
-What
The are
company is
the products and ser- No need to carry Current device are
the product
committed to bring
vices you can offerthe
your bundles of CD’s to listen battery charged and
best user experience
customer to get their
so they can to different songs battery are not available
its customer in all the places Variety of music and
job done? through
One needs to carry some additional features
its innovative hardware One point solution to
and software variety of songs different CD’s which also
Services has space limitation
Safety and privacy Long battery life – CD’s needs to be
hassle free experience handled carefully – leads
of listening to music to extra cost and pain

PAINS
What is annoying or troubling your
P cus- tomer? What is preventing them
from getting the job done?
A
I
N
© BUSINESS MODEL FOUNDRY
AG
strategyzer.com

R
 TEAM CHARTER DESIGN A
BETTER

CANVAS
BUSINESS

EXPECTATIONS
The team members
would expect in
providing ideas and
feedback. They would
expect close
TEAMMEMBERS collaboration to achieve
The team would consist of the goal
young music lovers,
different music software
partners, core team
members
TEAM VALUES
Urge to provide the
best one stop solutions
to customers are the
core values
DRIVER
Steve Job was the driver behind
this innovation - he discovered
the latent potential of a long-
dormant Apple-invented TEAM GOALS
technology: FireWire Goals was to be market
leader in new digital
reveolution

TROUBLE
We will go on to create an
ecosystem, which will have
an add on features plus
advantage over others

OBSTACLES ENERGY SOURCE

Rival looms from, Vision and direction of
Microsoft to Walmart, Steve Jobs
can he stay on top this Past track record in
time? achieving what they desired

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 CONTEXT MAP® CANVECAS
DESIGN A
BETTER
BUSINESS

ONOMY& ENVIRONMENT
If there is decrease in world economy, this product
DEMOGRAPHIC TRENDS RULES &REGULATIONS would have a significant effect – as this being COMPETITION
There was a digtal hub technology evolving Strict rules against illegal downloading luxury item not necessary item With this digital hub innovation, many players will
Use of digital media was increasing would boost up the business explore to provide cutting edge solution
Access to internet observed a huge shift in the US High tariff charges/ rules regulations on This product would increase the apples green Most of these players are existing players in media
market different spectrum would have an impact on house gas emission industry compared to Apple
the business The advantage apple would gain is of first mover
This product will use power efficient components adavanatge
and software that intelligently manages
power consumption

We will also focus on Material efficiency

YOUR
COMPA
NY

TECHNOLOGY TRENDS CUSTOMER NEEDS UNCERTAINTI

As technology advances – current Customers would want a product which
smartphones will have the music system would be multipurpose and technology is ES
features – this would serve as multipurpose self evolving with software updates Do you see any big uncertainties?
device – iradicating the iPod Things that can have a big impact, but
Customers would want more for less it’s unclear how or when?
© THE GROVE CONSULTANTS
INTERNATIONAL
THIS VERSION BY Based on the Context Map designed by David Sibbet

DESIGNABETTERBUSINESS.COM
5 BOLD STEPS VISION® CANVAS
DESIGN A
BETTER
BUSINESS

Simplicity in
place of
complexity
Focusing Focus on a
on few key
innovation trends

VISION STATEMENT
Wo bringing the best user
experience to its customers
through ours innovative
Making hardware, software, and Excellence
service
great as the
products standard

SUPPORTS BOLD STEPS CHALLENGES

The big steps towards your vision
Strong brand image Competitor Sony was in the music
Global infrastructure
Rapid innovation process
5. Testing, Tweaking, rebuilding and
production
industry for last 35 years. With its
invention of Walkman, it had
already killed Samsung.
4. Product review
Sony also had all the digital IP and
3.ANPP (Apple New Product Process) Implementation design – same component that
apple has
2. After design a team is setup -It is essentially building a start-
up within the company
1.
Design - Design hinged on simplicity, functionality, and a distinct look

© THE GROVE CONSULTANTS

INTERNATIONAL
THIS VERSION BY The 5 bold steps vision canvas was originally designed by David
Sibbet
DESIGNABETTERBUSINESS.COM
 Designed for: Designed by: Date: Version:

Business Model Canvas Apple iPod Sanchit Malhotra 13 December 2019 1.0

Key Partners
Digital Distribution Companies
Artists
Music Creators / Producers
Record Label Companies
Key Activities
Hardware & iPadOS Design
Content Management
Research
Platform/Application Development
Marketing & Promotion
Ecosystem Development
Value Propositions Customer Relationships Customer Segments
Music without Interruptions What type of relationship does Young Population
Digital Music Format (Quality) each of our Customer Digital-savvy people
iPod Design Segments expect us to Artists
establish and maintain with
Build Quality Music Creators
them? Which ones have we
Portable Streaming Device established? How are they
Auto Recommendations integrated with the rest of our People who love to carry their
business model? How costly own music playlists
are they?

Key Resources Channels

People (Talent) iTunes Store

Ideas (Innovation) Mobile Applications
Content & Agreements Apple Website
iPod Hardware Designs Apple Store (Retail)
iTunes Software (Ecosystem) Social Networks

Cost Structure Revenue Streams

Cost of Manufacturing Hardware Device iPod Sales

Content Platform Development Subscription to Apple Services
Maintenance & Development Different Plans for iTunes Store
Sales & Distribution Music Sales
Marketing Income from Music Creators/Distributors/Label Companies
Contracts & Legal Commission on Music Download
Royalties & Commissions
APPLE

“ The iPod is a raging

success… But the bet on iPod
is a risky one….
Falling prices, a penchant for
proprietary design and a raft
of new products from big
rivals, with most of them
running Microsoft software.
Somehow, it all sounds
awfully familiar.

Victoria Murphy
Forbes, 6 September 2004

12/30/2020 7
THANK YOU