Brittania

Brand levels
• Corporate Name: Wadia Group
• Family Name: Brittania
• Individual Name: Tiger biscuits, Good day,
Nutri choice
• Modifier: For Bakery
• Descriptor: Baked foods, biscuits and dry cakes
 Brand Hierarchy levels
• Corporate Brand
• Family Brand
• Individual Brand
• Modifier
• Product Descriptor
 Brand Portfolio
Baked Foods Dairy Products

Britannia Tiger Ghee

Britannia good day Dahi

Britannia nice time Cheese

Britannia treat Milk

Britannia 50 50 Butter

Little hearts

Bourbon

Britannia Marie

Britannia bread and bakery products

Veg cakes