Strategic

Management
Assignment 2
 Summary

I. Characteristics of business mission and vision

II. E-commerce business model concepts
III. Difference between business model and E-commerce business model
IV. Global cases:
1. WAL-MART
2. UBER (disruptive business model)
3. Google vs Facebook
Vision Mission
Established First Attitude

Elaborated
Custumer
by
Orientation
managers

Short term
 Concepts of E-commerce
business model

Value Competitive Market Organizational

Proposition Advantage Strategy Development

Market Revenue Management Competitive

opportunity Model Team Environment
Difference between classique and
E-commerce business model

For the comparison between business model and e-commerce business model,
the business model, or economic model, is the key element of a business plan. It
is he who determines how a business can generate profits. It is therefore
essential to understand this concept in order to choose the business model most
suited to the activity of the company.
How WALMART DEAlT with weak economy
Increasing turnover between 2007 and 2008
from $348 billion to $378 billion.

 Rated 11th most admired company in 2009

 Effective management and impressive
performance.

 It focuses on emerging countries

It revamped the electronic departments so as
to carry sophisticated electronics products
 Dissruptive Model
Most of the element of UBER’s strategy seem to be sustaining innovations .
Uber’s service has rarely been described as inferior to existing taxis, in fact
many would say it’s better. Booking a ride requires just a dew taps on a
smartphon ; payment is cashless and convenient and passengers can rate
their rides afterwards wich helps ensure high standards .
Furthermore , Uber delivers service reliably and punctually and its pricing is
usually competitive.