MEDIA & INFORMATION LITERACY

What is MIL?
 It enable us to access,
understand, and create
communications in a
variety of contexts.
Accessing – the use , navigate, manage,
store, and retrieve content in print, radio and
online.
Understanding- the viewers ability to read,
deconstruct and evaluate media contexts and
motivations. A critique view on quality of
material being broadcast and shared.
Producing- viewers ability to produce, distribute
and publish ideas and information via
mainstream media or social media. Be able to
transact and post online.
MIL plays several roles:
o Act as channels of information and knowledge
o Facilitate informed debates
o It helps society to build a sense of community
o It functions as a watchdog of government in all its
forms
o It expose public life and public scrutiny
o An essential facilitator of democratic processes and
guarantors of free and fair elections
o Vehicle for cultural expression and cultural cohesion
within and between nations
What is Media Literacy?
- Is a 21st century approach to education and set
of skills that anyone can learn. It is the ability to
access, analyze, evaluate, and create media
messages of all kinds. Getting information
through complex combinations of text, images
and sounds we receive from television, radio,
newspapers, magazines, books, billboards,
signs, packaging, marketing materials, video
games, recorded music, internet and other
forms of media.
 MIL helps to develop critical thinking and active
participation in our media culture .
In schools: Teachers and students like to examine and talk
about their own media and found out that media literacy is
an engaging way to explore a wide array of topics and
issues.
In the community: Researchers and practitioners recognize
that media literacy education is an important tool in
addressing alcohol, tobacco, and other drug use, obesity
and eating disorders, bullying and violence, gender
identity and sexuality, racism, discrimination and
oppression, and life skills.
Continuation...

Media Literacy skills can empower people and

communities usually shut out of the media system to tell their
own stories, share their perspectives, and work for justice.

In public life: Helps us to understand how media create

cultures and how the “media monopoly” –giant corporations
control most of our media where it affects politics and our
society.
Basic Concepts:
1. Media construct our culture.
2. Media messages affect our thoughts, attitudes and actions.
3. Media use “the language of persuasion”.
4. Media construct fantasy worlds.
5. No one tells the whole story.
6. Media messages contain “texts” and “subtexts”.
7. Media messages reflect the values and viewpoints of media
makers.
8. Individuals construct their own meanings from media
9. Media messages can be decoded.
10. Media literate youth and adults to become active consumers of
media.