Shamsher Khan

BONANZA CLOTHING Bilal Ahmed

STRATEGIES M. Gulsher Hassan Khan

M. Umer Hayat
MISSION STATEMENT OF
BONANZA
Excellence, Innovation, Value, Style.
WAYS TO IMPROVE GROWTH:
Increase promotion or Ads
Search for the reasons of decline & work on it.
Create a value chain through which every department can inform
marketing department
Invest in research for new trends.
WAYS TO IMPROVE GROWTH:

Look for customer needs.

Provide quality products.
Apply Ansoff Growth Matrix instead of BCG Matrix.
For creating customer value, Market segmentation in products is
required for customers.
Increase market share.
WAYS TO IMPROVE GROWTH:

SWOT analysis will help us know the strengths, weaknesses,

opportunities and threats.
SWOT will help in awareness of all the factors involved in making a
business decision.
Price should be affordable for customers.
Target the right market for your product.
Satisfying and maintaining the customer should be our main motto.
WAYS TO IMPROVE GROWTH:

We should increase the variety of clothes in our collection.

New designs should be included.
Increase limited discounts should be given.
We should continually check our strategy’s results.
We should be ready for the opportunities in the market & know how
to take advantage from it.
WAYS TO IMPROVE GROWTH:

We should work on our services & product quality.

We should ask the customers the their feedbacks for improving our
services & products.
Improve profits for firms.
Create local partnerships.
We should create a way to know about availabilities of our products.
These steps will surely improve our growth in near future.