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Forecasting
Introduction
• Forecasting is a very difficult task, both in the short run and in
the long run.
• Analysts search for patterns or relationships in historical data
and then make forecasts.
– There are two problems with this approach:
• It is not always easy to undercover historical patterns or
relationships.
– It is often difficult to separate the noise, or random behavior,
from the underlying patterns.
– Some forecasts may attribute importance to patterns that are in
fact random variations and are unlikely to repeat themselves.
• There are no guarantees that past patterns will continue in the
future.
Business Analytics Data Analysis and
Decision Making 5/e; Albright and
Winston, Cengage
Forecasting Methods: An Overview
• There are many forecasting methods available,
and there is little agreement as to the best
forecasting method.
• The methods can be divided into three groups:
1. Judgmental methods
2. Extrapolation (or time series) methods
3. Econometric (or causal) methods
• The first method is basically nonquantitative;
the last two are quantitative.
Business Analytics Data Analysis and
Decision Making 5/e; Albright and
Winston, Cengage
Extrapolation Models
• Extrapolation models are quantitative models that use past
data of a time series variable to forecast future values of the
variable.
• Many extrapolation models are available:
– Trend-based regression
– Autoregression
– Moving averages
– Exponential smoothing
• All of these methods look for patterns in the historical series
and then extrapolate these patterns into the future.
• Complex models are not always better than simpler models.
– Simpler models track only the most basic underlying patterns and can
be more flexible and accurate in forecasting
Business Analytics Data Analysis and the future.
Decision Making 5/e; Albright and
Winston, Cengage
Econometric Models
• Econometric models, also called causal or regression-based
models, use regression to forecast a time series variable by
using other explanatory time series variables.
• Prediction from regression equation:
– The fitted value is the part calculated from past data and
any other available information.
– The residual is the forecast error.
– The fitted value should include all components of the
original series that can possibly be forecast, and the leftover
residuals should be unpredictable noise.
• The simplest way to determine whether a time series of
residuals is random noise is to examine time series graphs
of residuals visually—although this is not always reliable.
Business Analytics Data Analysis and
Decision Making 5/e; Albright and
Winston, Cengage
Testing for Randomness (slide 2 of 2)
• Some common nonrandom patterns are shown below.