PERSUASIVE WRITING

 Persuasive writing uses words to convince people

to listen or to act.

 We all need to use it in our everyday business

What is writing.
persuasive
writing?  Great business writers use persuasive writing in
social media marketing, proposals, articles,
newsletters, blog posts, memos, emails, requests
for meetings, speeches, and reports.
  To boost morale.
 To show commitment to customers.
 To show commitment to investors.
Main reasons  To show commitment to partners.
we use  To show commitment to staff members.
persuasive  To encourage repeat business.
writing are:  To increase brand awareness.
 To increase sales.
 To win back lost business.
  Focus on what you want the reader to
perceive.
 Minimise your feelings.
 Remember the reader’s concerns.
You should:
 Use the active voice.
 Choose persuasive words. Use this list
of emotional vs intellectual words if you
want to get an emotional, rather than an
intellectual, response from your readers.
Example of
persuasive
words
Example of
persuasive
words
Example of
persuasive
words
Example of
persuasive
words
3 pillars of
persuasive
writing
  1. Ethos – Be Credible
 By appealing to credibility, writers make their claims more
believable. The writer builds on his or her ethos by writing with
clarity. The writer will be more credible if there are no errors in
the writing, as well as no errors in the subject matter.

3 pillars of  2. Logos – Be Logical

persuasive  By appealing to logic, writers persuade. A successful appeal to

logos requires tangible evidence, e.g., a quote from a reliable

writing source. The writer appeals to the rationality of the audience.

 3. Pathos – Appeal to Emotions

 By appealing to emotions, writers persuade. This is possibly the
most important of the appeals. If you judge a mood, or correctly
address feelings about the subject, you can win over an
audience.