ENTREPRENEURSHIP

MODULE 2

Entrepreneurship Development

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THE HARD-PRESSED ATTITUDE

« Lumaki akong mahirap,

mamamatay akong mahirap
pa sa daga »

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 THE ORDINARY
ATTITUDE
“Ganito ako ngayon,
Okay lang na ganito ako
bukas, darating din
naman ang swerte”

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 THE SUCCESSFUL
ATTITUDE
“Pahirap na ng pahirap ang
buhay. Kailangan nating
maghanap ng paraan para
umasenso tayo.”

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Objectives:
1. To define Entrepreneurship.
2. To trace the nature and
development of
Entrepreneurship.
3.To discuss the role of
Entrepreneurship in economic
growth.
4.To describe the Philippine
environment for entrepreneurship
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 The Concept of Entrepreneurship

• Entrepreneurship started in France

after the French Revolution. It was
the start of capitalism (economic system)
and feudalism (European Political System)
(20th century) Page 6

Page 6

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The word
entrepreneur was
coined by Jean
Baptiste Say – a
renowned French
economist

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It promotes doing something
different (new) rather than making
the existing better.
Joseph Schumpeter believed that
entrepreneurship provides a
dynamic disquilibria ( supply & demand)
brought about by the innovative
entrepreneur that brings a healthy
economy
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 What is Entrepreneurship?
• The act of building and creating a business
enterprise.
• A process of doing something new
(CREATIVE) and something different
(INNOVATIVE) for the purpose of creating
wealth for the individual and adding value
to society.

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 Refers to the ability of an individual to
determine and come up with the
proper combination of the resources
available in his environment and
transform this into an output of either
goods or services and obtain a fair
profit at the price the entrepreneur
sets.
 Process of creating something new
and assuming the risks and rewards.
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WHO IS AN ENTREPRENEUR?
• The term Entrepreneur is actually a
French Word, which means “innovate”.
• It refers to people who were
considering as “inventor” in the early
days.
• People who created new things or
modified old things into new ones.

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Is someone who creates a new opportunity in
the world of business and assembles the
resources necessary to successfully exploit
that opportunity – money, people and
organization.
An individual who takes risk and start
something a new.

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 BENEFITS OF ENTREPRENEURSHIP

• Creates employment

X
• Improves quality of life

• Contributes to more equitable distribution

Of income and therefore eases social unrest
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 RISKS OF ENTREPRENEURSHIP

• Risk of failure
• Unpredictable business conditions
• Long hours of work
• Unwanted or unexpected responsibilities

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REWARDS OF ENTREPRENEURSHIP
• Have unlimited opportunity to make money

• Be your own boss

• Tap you creativity

• Overcome challenges and feel fulfilled

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 SUCCESSFUL ENTREPRENEURS

MARK
ZUCKERBERG

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STEVE JOBS
Page 18

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10 Famous Successful Filipino
Entrepreneurs
 
There are many successful Filipino entrepreneurs in our
country.
Among many reasons, they became famous because of
their big contributions to the growth of our economy.
These top Filipino entrepreneurs possess different
characteristics which are essential to becoming
successful.
Many of them have great stories for us to wonder.
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 1. SOCORRO C. RAMOS
National Book Store, Inc.
 
Ms. Socorro C. Ramos started working as a salesgirl when she
was 18 yrs. old in Goodwill Bookstore in Escolta. She was
good in selling, that’s why she became in charge of the store.
When she was married to Jose Ramos, they put up The
National Book Store. Her vision was to extend the National
bookstore not only here in Luzon but also to Visayas and
Mindanao for cheaper access to books and school supplies.
Before, the National Book Store was a general merchandise
store. Until later on, it was selling books, greeting cards, and
school supplies. Today, more than 70 National Book Store can
be found nationwide.

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2. TONY TAN CAKTIONG
Jollibee Foods Corporation
 
Jollibee was formerly selling Magnolia Ice Cream, then
it was recognized as selling chicken and burger. Tony Tan
Caktiong, the president and CEO of Jollibee, was a name
to remember, not only here in the Philippines but also
in other parts of the country, like in US, Hongkong,
China, Indonesia, and Japan.  He had received several
awards in the business and the likes. The success of
Jollibee according to Mr. Caktiong is sharing to people
what they had achieved.  Jollibee had been known to be
a happy and hardworking insect. It is the favorite place
to dine in of many Filipinos especially the kids.

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3.  Lucio Tan
Philippine Airlines
 
Lucio Tan’s story was from rags to riches tale.
Before working in the tobacco industry, his
business was a scrap. His dream was to become
a scientist but his fortune was bound to become
an entrepreneur. His hard work made him
successful and became famous.  Now, he owns
Asia Brewery, Tanduay, Fortune Tobacco,
Philippine Airlines, Allied Bank, and many more
to mention.
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 4. ATTY. FELIPE L. GOZON- GMA Network, Inc.Atty.
Felipe L. Gozon is the chairman, president, and
CEO of GMA Network. He was credited for the
success of GMA Network in radio and TV
broadcasting, filmmaking, and music recording.
He was Master Entrepreneur in 2004. Because
of the leadership of Atty. Gozon, he made GMA
as one of the top networks in the country today.
Currently, GMA had via-satellite broadcasting in
Asia and in other parts of the world. 
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 5. Henry Sy
ShoeMart
Henry Sy was born on December 25, 1923, in Xiamen
China. In his early twenties, he used to sell American
shoes. Then after three years, he was able to have his first
shoe mart store. SM group of companies was one of the
biggest companies in our country and the man behind it
was Henry Sy. His self-discipline, perseverance, and hard
work made him what he is today. In almost every part of
the country (as well as in Asia), there is SM mall.According
to Henry Sy Sr., success will not last if you do not care of it.
That’s the secret of their success.

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6.  Jaime Zobel de Ayala
Ayala Corporation
 
Jaime Zobel de Ayala was before president and chairman of
Ayala Corporation. He was considered as one of the richest
persons tied with Henry Sy in 2007. He had received many
awards and the latest was Entrepreneur of the Year 2012.
His strategy for being successful in this business was getting
partners with those who are in need in the community. He
believes that gaining profits was not really the concern of
every businessman, but to help the poor people.

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7. Alfredo Yao
Zest-O Corporation
 
Alfredo Yao came from a poor family and became rich due to
hard work and determination. He didn’t finish his education
at Mapua Institute of Technology.  He experienced to work in
the printing press and then ventured to this business for 20
years. Then, he shifted to a juice manufacturing business.
Zest-O became hit to mothers because of its being
convenient to be placed in every lunch box of the children.
Today, Zest-O was one of the leading juice manufacturers in
the country, in China, New Zealand, Singapore, and many
others.

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8. Mariano Que
Mercury Drugstore
Mariano Que first worked in a drugstore. When he was given
the opportunity, he invested his 100 pesos in the sulfathiazole
tablets. He sold his products to the people by making use of the
wooden pushcart. After saving a lot of money, he was able to
built Mercury. It was made known to the people as selling safe
medicines and opened for 24/7. Mercury, like any other leading
drug stores, had many stores nationwide. That was because of
the innovations he made in his products.

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9. Cecilio K. Pedro
Lamoiyan Corporation
Cecilio K. Pedro finished his business management degree in
Ateneo de Manila University. He founded the Lamoyan Corp.
which produces toothpastes like “Hapee” and “Kutitap.” This
made toothpaste affordable to the masses. He survived in
the industry because of being tough and innovative to fight
for the multinational companies. His company had received
an award, “Most Outstanding Program for Equal Employment
Opportunity,” giving importance to those who have difficulty
in hearing to work in his company.

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 10. Corazon D. Ong
CDO Foodsphere, Inc.
Corazon D. Ong is the founder of CDO Foods. It was a
hobby of Ms. Ong to make processed meats products
such as corned beef, hotdog, meatloaf and
hamburger patties. She was a dietician by profession.
So she understood what the preferences of most
Filipinos are. Today, CDO Foodsphere, Inc. was
recognized as the leading supplier of meat toppings.
Why?? Because nowadays we have many working
mothers and it is convenient on their part to have
foods which can be cooked easily.
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 Advantages and Disadvantages on becoming
an Entrepreneur:
Advantages:
• Opportunity to gain control over your
destiny
• make a difference
• reach your full potential
• reap unlimited profits
• contribute to society
• be recognized for your efforts
to do what you enjoy doing
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DISADVANTAGES:
• uncertainty of income
• risk of losing your entire invested capital
• long hours of work
• lower quality of life until the business gets
established
• high level of stress
• complete responsibility
• confrontation with various risk: financial,
career, family, social and physical
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 CATEGORIES OF ENTERPRISES
Micro-Enterprise
Asset Size: less than P3 Million
Small Enterprise
Asset Size: Over P3M to P15M
Medium Enterprise
Asset Size: Over P15M to P100M
Large Enterprise
Asset Size: Over P100M
ASSET SIZE EXCLUDES THE VALUE OF LAND

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CONTRIBUTIONS OF
ENTREPRENEURSHIP TO THE
ECONOMY

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 Entrepreneurship employs the various resources
present in the economy.
Entrepreneurs need manpower for the business
operations.
It is said that Entrepreneurship is the backbone
of the economy.
An entrepreneur is in their ability to innovate
goods and services.

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An entrepreneur is their ability to gain
international popularity and prestige for
their country.
Their willingness to take risk, risk that
society will otherwise be hesitant to take.
Although many people do not recognize it,
entrepreneurs also profoundly inspire
budding and potential entrepreneurs.

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THE PHILIPPINE ENVIRONMENT
FOR
ENTREPRENEURSHIP

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1. R.A.8289– Magna Carta for Small
Enterprises
2. Fair Trade Laws – define operating
boundaries can carry out their
affairs while at the same time
protecting the interest of
consumers.

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3. R.A. 7882 - An Act Providing
Assistance to Women- Recognizes the
special role of women in
developmental and supports women
entrepreneurship who are engaged in
manufacturing, processing, service
and trading business.
4. R.A. 3883 – Business Name
Registration – protects an
enterprise guaranteeing exclusive
use of is registered name, goodwill,
and patronage that it represents.
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5. Retail Trade Act of 1954 –
reserves the business of direct
selling it the ultimate consumer
to 100% Filipino owners.
6. E. O.’s 264 & 288 – lowering the
tariff structure to encourage
technology innovations among
SME’s by lowering the cost of
imported equipment.

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7. E. O. 226 – Omnibus Investment
Code – welcomes private investments
whether local or foreign into the
Philippine economy. Incentives are
given to economically desirable
projects listed in the annual
investment priorities plan.
8. Decentralization / Localization –
decentralization of services to the
regions and increasing participation
of the local government.

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10 Reasons for Doing Business in the Philippines

1. The Philippines is creating initiatives to entire

foreign investors, opening opportunities
particularly in the areas of industrial and
infrastructure development.
2. Earnings and capital be freely converted and
repatriated
3. Aware of privatization and deregulation has
added substantially to the investment
attractions
4. Philippines financial markets have been most
rewarding although still volatile.
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10 Reasons for Doing Business in the Philippines

5. The Philippines is one of Asia’s most

accesible countries for many Westerners
because f its historic links with the Spain
and the US.
6. The islands is strategically positioned as a
perfect intermediary between Asia and
the rest of the world.

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7. The country offers a skilled, higly trainable
and inexpensive labor force of more than 26
million people, many of whom speak
english.
8. The Philippines has a long establish
reputation as a significant exporter of
agricultural products, minerals, and other
raw materials and commodity goods

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10 Reasons for Doing Business in the Philippines

9. The reawakening of the Inudstrial

sector
10. The nation’s population constitutes a
huge domestic market for modern
consumer goods.

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