pharmaceutical industry reacts to a multitude of challenges like waning pipelines generic erosion regulatory restriction new technologies All these changed the pharmaceutical sales scenario Elementary Skills Required • Effective communicator • Ability Displaying and Reading Emotion • Building Relationships with costumers and consumers • Self-Directed Learning • Take Charge of Your Skill Set • Self-Assessment • Active listening • Time management • flexible and strategic vision to innovate marketing practices to meet both global and local needs • To cope up with the changing scenario • Able to handle the pressure of meeting productivity goals and deadlines. • Ability to operate strategically • Travelling to working across different regions • Ability to memorize vast amounts of medical terminology and detailed information about the medication they represent Carrer Plans for Sales • Medical sales rep • Specialty medical Sales Rep • Area sales manager/District sales manager • Regional sales manager/ Zonal salses manager • National sales manager /Senior sales manager Selection Pattern for Pharmaceutical Sales • Short listing (GD or written exam) • Interview • Final interview – Frequently asked questions 1.Tell me something about your self? 2. What do you consider to be the most important requirements for this job? 3. What do you consider the most challenging aspect of a pharmaceutical sales job? 4. How do you research a product? 5. Give me an example of when you managed to get a physician to switch to your product.? 6. How have you planned and prioritized your call schedule for your current territory? 7. Tell me about a time you lost the business. How did you handle the situation? 8. Tell me about a situation where you had to adjust your approach to meet new circumstances? 9. What are the pros and cons of working at a small pharmaceutical company versus one of the biggies? 10. How many sales calls are you required to make each day? For higher rank sales position • By promoting step by step • Pharmaceutical industry take management students from campus placement Success Determinantes • Target complision or achiving Goals • Building relation with costumer • Building relation with subordinate and co workers • Reguler knowledge upgrade • Time optimization and resource management • Last but importent have patience Salary and Perks In pharmaceutical sales salary based on performance and experience It include • Basic salary • Travel allowence and daily expences • Incentive and rewards If your Performence has no limit your salary also dont have limits in pharmaceutical sales Performance Evaluation Pattern Performance Evaluation Pattern • Genrally performance evaluate on slaes figure in sales Some appraisal form are: • Peer form • Self appraisal form • Customer/Other department appraisal form • Superior appraisal form • Subordinate appraisal form. Performance Appraisal Criteria
1. Appraisal criteria of top management
• Extent of achievement of organizational goals. • Degree of organizational growth and expansion. • Profitability and return on capital employed. 2. Appraisal criteria of middle managers • Optimal use of resources. • Performance of the departments or teams • Co-ordination with other departments • The communication with superiors and subordinates. • Costs Vs. revenues for a given period of time. 3. Appraisal criteria of front line • Quantity of actual output against the targets. • Quality of output against the targets. • Number of accidents in a given period. • Rate of employee absenteeism. Month of Carrer Opening It depends on vacant seat available in particular company or for a particular position ANUJ KHANDELWAL PGDPM