Margins and Profits

Introduction to Margins
Calculating Margins
Calculating Margins
The Margin Pie: How big is your slice?
Markups
Adding a link to the chain
Calculating the selling prices across the channel
Calculating the selling prices across the channel
Example of Chaining Backward
Example of Chaining Backward
Example of Chaining Backward
Example of Chaining Backward
Example of Chaining Backward
Calculating Margins
Breakeven and Margins
Fixed and Variable Costs
Distinguish variable costs from fixed cost
More on variable costs
Average costs
Revenues and Profits
Revenues and profits
Contribution
Breakeven
Breakeven
Breakeven Formulas
Marketing Return on Investment(MROI)
Four MROI Valuation Methods
MROI-Comparable Cosr
MROI-Baseline Lift
MROI – Funnel Conversion
MROI – Customer Equity (CLV)
MROI