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  • BMW Films: 4 Suggested Solutions: Pros and Cons Analysis

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    SOMNATH SINHA
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    This document discusses potential pros and cons of BMW producing branded films. Some pros included generating publicity, increasing aspirational value of the brand, and creating a diversification opportunity. However, some cons were that most potential viewers were already online, some fans may be upset at no new films, heavy investment involved, and diminishing returns. It also notes competitors could copy the idea and BMW may lose first mover advantage.

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    Pros and cons analysis of the 4 options suggested in the case

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    BMW Films

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    This document discusses potential pros and cons of BMW producing branded films. Some pros included generating publicity, increasing aspirational value of the brand, and creating a diversification opportunity. However, some cons were that most potential viewers were already online, some fans may be upset at no new films, heavy investment involved, and diminishing returns. It also notes competitors could copy the idea and BMW may lose first mover advantage.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    10 views5 pages

    BMW Films: 4 Suggested Solutions: Pros and Cons Analysis

    Uploaded by

    SOMNATH SINHA
    This document discusses potential pros and cons of BMW producing branded films. Some pros included generating publicity, increasing aspirational value of the brand, and creating a diversification opportunity. However, some cons were that most potential viewers were already online, some fans may be upset at no new films, heavy investment involved, and diminishing returns. It also notes competitors could copy the idea and BMW may lose first mover advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    BMW Films

    4 Suggested Solutions: Pros and Cons analysis


    Key Problems: Pros and Cons

    • Pros • Cons
    • Publicity of already made films (internet not • 85% purchasers already on internet
    very much accessible in 2001) • 88% who want more films may be upset
    • Aspirational value should increase too • May dilute the essence of the brand
    • Diversification opportunity
    Key Problems: Pros and Cons

    • Pros • Cons
    • 88% wanted more films, so fanfare and • Heavy investment involved
    supporting sales would also increase • Diminishing returns
    • Thwarts competitors from copying • Sales linked risk of not living up to the
    hype of its predecessor films
    Key Problems: Pros and Cons

    • Pros • Cons
    • ROI from full movie (ticket sales) • Monetary and time investment huge
    • Niche and cult following can be carved • May get late and lose first mover
    • First mover advantage; bold step advantage to competitors (Transporter)
    • Diversification opportunity
    Key Problems: Pros and Cons

    • Pros • Cons
    • Exclusivity and non repetitive innovation • Upsetting audience who wanted more
    • Goes with brand image of not being films
    traditional in approach • Opportunity for competitors to enjoy
    the appetite created by BMW for
    branded films

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