• Efficient capital market • A market in which new information is very quickly reflected accurately in share prices • Market efficiency refers to how well current prices reflect all available, relevant information about the actual value of the underlying assets. • Why is Market Efficiency Important? The idea of market efficiency is very important for investors because it allows them to make more sensible choices. The only real way that they can get above average profits through investments in the different markets is by taking advantage of any abnormalities when they occur.